Keyword Research: Keyword research is the most important part when you decide to
optimize your site or for any good seo expert it always starts with keyword research. Many webmasters do not spend good time on it or do not give priority to this. So in the end, they will get frosted or change their keywords to optimize. It depends on the no. of people is going to work after that keywords .if you have good human resources then you should start with high competitive keywords but if you are going work alone then you need to start optimizing for less competitive keywords. You can use many tools like google Adwords keywords selector tool or any other tolls like goodkeywords.com. Analysis Of Competitors:- After selecting keywords for your site, the second most important thing is to analyze the competitors for those keywords. By analysis of competitors you can estimate the efforts you need to make for your site to beat their ranking. You can change the no. of backlinks to your competitors site and that way you can get the idea how much backlinks you will need to get to get rank as well as your competitor. You can use free tool like backlinkwatch.com or use following query in google Link: "url of the site for which you need to check backlinks" Make Good plan for Seo :- Many webmaster does not get the result in required time line for their site and the main reason after that is absence of good plane .create a good plane for your seo campaign and try to execute that plane day by day as per estimated time. Go for more, like if you have estimated three month for the site then make a plane which finishes in two months. So this way you can get many advantages of time and can work more for that site. Give Importance to on page optimization :- Many people do not give preference to on page optimization. On page optimization is as important as off page optimization because on page optimization is not for search engine it is for people. So when you go for on page optimization keep in mind that it is for your user not for Google spider or other search engines boat. Avoid Black hat techniques and keep patient :- When It comes to black hat techniques you will get mi response from people on whether you should use this black hat techniques or not. So keep patient and do not use any black hat techniques .yes some time it gives quick result but that result would not remain same after some time and sooner or letter Google will catch and banned your site. So always use natural white hat techniques.