5 Things To Know About Search Engine Optimization For Facebook

Internet marketers got a big wake-up call in March 2010

, when traffic to Facebook actually exceeded that to Google. This actually occurred over Christmas Eve and Christmas Day 2009, as well as New Year's Eve as well as the weekend of March 6 and 7, and is certainly nothing more than statistical confirmation of what internet marketers and SEO specialists have known for a while now - Facebook as a marketing channel cannot be ignored.

Today we check out the top 5 things that any webmaster should know about search engine optimization and general internet marketing with Facebook.

Heavy Facebook users are also heavy online shoppers

This piece of sensible intuition was statistically confirmed by a report by eMarketer in June, which showed that the people who spent the most time on Facebook also spent the most money online.

Of course, this doesn't mean that non-ecommerce businesses should ignore Facebook or viral marketing, as plenty of buying decisions have their genesis in online research. However, for ecommerce based businesses it does reinforce the importance of having a Facebook presence, and using the platform for added business opportunities and product information that doesn't clutter your main website.

Facebook demographics are getting older

While Myspace is attracting increasingly younger users, the average age of Facebook users is climbing. There was most marked growth in the 25-34 segment, but the biggest Facebook user group is still in the 35-49 age bracket ... the segment with the biggest buying power. Internet marketers and web marketing strategists shouldn't assume that Facebook is only for promoting products to a younger audience; this simply isn't so.

Fresh content still matters

Given that having fresh content on a page is still very important for real, human users, it is also still important in Google indexing algorithm for social media content. If you're looking to do search engine ranking optimization with your Facebook pages, having quality, fresh content on there is critical. Of course, this is also closely tied to the next major ranking factor - the number of followers.

Link popularity replaced by number of followers

In social media terms, the number of followers, friends or 'likers' of a particular page equates to Google's link popularity score. However, it is not likely that Google has advanced far enough to distinguish between a high quality 'friend' or 'liker', and a low quality one.

Another important consideration when thinking about your total number of friends/followers in search engine optimization terms is that, with a higher number of followers you will have plenty of fresh content (some of it good quality!), with minimal effort. Every reason to direct your Facebook internet marketing efforts towards sheer visibility.

Relevancy of content

The relevance of content posted on your social media pages is likely to be a search engine optimization issue, especially given that popular pages are subject to high levels of Facebook spam. There are few automated solutions to this problem to date. Companies simply need to be aware that an active and involved page admin is necessary to maintain content relevance for Google purposes.

by: Gregory Smyth

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