5 Tips For Writing Search Engine Optimized Content

So you have got an idea for an article which includes some nice info and a fresh viewpoint

. An article like this could get you attention from the big names in your industry. The problem is, without good search engine optimization, that article may just sink to the depths of the Web to lurch in obscurity. How do you get your great matter viewed by thousands upon thousands of internet users? Here are some tips:

* Go Easy On Keywords: This might sound counter intuitive, but it follows the logic of search engines. If you stuff lots of key words into your content, you run the danger of search engines thinking your matter is just spam. Use your key phrases naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines such as Google are just in business because they provide users with relevant results, and their ways of search have evolved to figure out how to catalog good, helpful content, so why go against it?

* Keep On Topic: If your content can make a logical leap from dinosaurs to robots, then that is fine for one page. If not, separate different subjects onto different pages. By focusing on a particular subject and a handful of keywords each page page on your website, you increase the chances of that particular page ranking on search engines. Bear in mind: search engines catalog each page individually, not your web-site as a whole. Utilize this to your advantage to drag in visitors looking for very specific content.

* Use Pictures: The Internet is a visual medium, and individuals respond well to images which complement your content. Ensure that the pictures are not too large (to avoid long load times for viewers utilising slower Web connections), and make sure to use the ALT tags of the image. These tags are part of your web site's code which describes your pictures. The visitor does not see them, but search engines do, so this can help to drive extra visitors.

* Check Your Spelling: There are a segment of search engine optimizers that believe that purposely making use of misspelled words will help you rank in searches where the user misspells the keyword. This doesn't make sense. When you key in a misspelling in Google and other search engines, they print above the results "Did you mean...?" The percentage of individuals that would still browse search results from a misspelled search versus those who will either search again with the correct spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.

by: Sue Baxter.

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