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5 Tips To Optimize Your Blog For Seo While Avoiding Panda Penalty

Weve been writing about blogging for SEO (Search Engine Optimization) lately

, and we hope youve been keeping up. Remember, content is king of SEO and if your site isnt full of original, compelling content that is valuable to your customers, Panda will hit youand the results wont be soft and fuzzy.

Panda (Googles search results algorithm change targeting content-thin and over-optimized sites)is updated regularly and the best way to avoid Panda penalty is to produce great content. Here are 5 tips toeffectively optimize your blog for SEO without getting penalized by Panda.

1.First and foremost, produce great content

Weve said it before and well say it againif you want to optimize your site for SEO, your site has to have great content. Great content is what your customers find valuable, it is what Panda wants to reward and it will lead to natural links.


Great content is the key to SEO. Well-written blogs make great content. Check our tips for writing a better blog here (Writing A Better Blog link) and remember to write content with your audience in mind first and foremost.

2.Keywords

Research your keywords and use them strategically throughout your blog. There are sites you can pay to find keywords for you or you can do your own research through several free sites. Here are some keyword sites to explore:

Google AdWords

Google Trends

KGen Add-On for Firefox

You shouldnt overuse keywords or Panda may penalize you. If Panda hits you, you will find through Google Analytics that your site traffic is dropping. A good rule of thumb is to have one keyword per 100 words.

Finding unique keywords can help you rise to the top of the SERPs. Use of long tail keywords (keywords that show up on the end or long tail of the search terms use curve) can potentially create more conversions as people who are ready to buy use more refined search terms.

3.Post on social media platforms

Sharing your blog posts is of utmost importance. The more social media platforms you use, the more your blog will be seen. The more people that see your blog, the more chances you have that it will be linked to, re-tweeted, liked and +1d. If your content is compelling, you will benefit from increased website traffic and hopefully, conversions.

4.Linking

Promote natural links to your blog. How does one go about getting natural links? Produce great content that people will want to share. If you dont think natural links are important, read this quote from Googles webmaster site:

Links help our crawlers find your site and can give your site greater visibility in our search results. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

5.Title tags and meta descriptions

Add Title tags and Meta descriptions to your blog. Titles and descriptions will be shown on the SERPs so put some thought into writing these. As a guideline, titles should be 69 characters or less and descriptions should be 160 or less.

Titles should contain keywords and all words should be capitalized. Make sure your title and description are not misleading in any way. Titles that dont accurately represent content not only frustrate potential customers, but can also draw a hit by Panda.

A well-written meta description can help people find your blog. Searched words will show up in bold and draw readers to your site. If it represents your content well,your meta description may be used by Google as a snippet.

Tips for avoiding penalty by Panda

Basically, to avoid Panda penalty, you should produce content that is valuable to people and not search bots. Dont overuse or stuff keywords, or hide words from visitors. These Black Hat SEO techniques are considered deceptive and will be penalized.

Here are a few pointers directly from Googles Webmaster central Blog regarding its definition of high-quality content:

Does this article have spelling, stylistic, or factual errors?

Was the article edited well, or does it appear sloppy or hastily produced?

Does this article provide a complete or comprehensive description of the topic?

Does this article contain insightful analysis or interesting information that is beyond obvious?


Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

Are the pages produced with great care and attention to detail vs. less attention to detail?

Bottom line, if you want to avoid being penalized by Panda and its frequent updates, write great content with your customers in mind, frequently. If you want to increase traffic and enhance SEO, use well-researched keywords wisely, add cleverly worded Title tags and Meta descriptions, and share away on social media. Before you know it you will be watching your site rise in the SERPs. If you want advice on SEO for your website please contact our SEO Atlanta GA expert.

by: avaxseo
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