Local Seo Tips That You Definitely Need To Know

Small businesses are constantly looking for ways to reduce costs in order to maximize their profits

. Marketing plays a crucial role in the activity of any firm but small businesses need them most because they have virtually no clients and need to increase brand exposure with the purpose of attracting more customers.

Airing advertisements at the local radio stations may work well but you have a very small degree of targeting. If you want to truly advertise your products to the people who need them most, you could turn to the online approach of marketing: local search engine optimization.

Local SEO means that you optimize the online website of your business for specific keywords that contain the geographical area where you provide services. For example, an Orlando company which sells Christmas gifts will try to rank high in search engines for keywords like Xmas gifts Orlando and Orlando Christmas gifts. If this is the way you choose to promote your business, you need some strong strategies because there is a fierce competition in the field of Internet marketing. In the following paragraphs, you will find some tips that have immediate application regardless of what type of SEO strategy you choose to apply.

To begin with, you need optimize your web pages. This is called on-site SEO and consists of displaying business information in a consistent manner. Every page of your site should contain the name of your company, the physical address, the phone number and an email address. These details need to be displayed in plain text, not in flash content because search engines arent too keen on images and gifs.

Keep in mind that you dont display business information for Google, Bing and Yahoo! only. You do it for people too and thats why you need to choose a corner of high visibility and a font that is easily noticeable. If you run a multinational company, make sure that you have a version of your site for every language. The location of your company is obviously different from country to country and you need to let search engines know this by displaying the info in different languages according to the country of interest.

After you made sure that you present consistent information on your webpage, its time you move to off-site optimization. What I am trying to say is that you must list your business in local search directories because this is the first place people look at when they want to find a service provider in the area. You need a complete profile for your business in Google+, Bing Local, Yelp and many other directories relevant to your industry. Make sure that your profile page is optimized for the keywords that you are trying to rank high for.

In addition to this, you need to encourage people to leave feedback under the form of reviews. It doesnt matter if they arent extraordinary. The point is for people to see that you are a reliable company and not a scammer who shouldnt be trusted.

by: Leticia Ople

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