5 Traffic Driving Seo Strategies Your Website May Be Missing

Business owners often believe their websites are optimized to gain search engine traffic

, but this isnt always the case. Depending on who designed your website, key SEO strategies could have been overlooked. Its also possible the strategies that were in place are now outdated, or the maintenance that would keep them functioning has fallen by the wayside.

If you want to pick up traffic you may be missing, be sure the following 5 SEO strategies are operating at full force on your website:

1. HTML heading optimization.

Heading tags, meta descriptions, titles and subtitles should all be optimized on your website. This means including keywords in these areas and making sure your keyword list is up to date. These key areas are important elements of your website in terms of how search engines evaluate its relevancy.

2. Optimize anchor text

Use appropriate text in the links that carry visitors to another area of either your website or to an external location. Using relevant keywords in anchor text is best, but dont overuse one particular keyword.

3. Target a variety of niche keywords.

Take the time to research keywords for your niche and consider using those that are relevant, but less highly targeted by the competition. There are many free tools you can use online to research keywords, including Googles free Keyword Tool.

4. Optimize with titles and subtitles

Titles and subtitles make blocks of content easier for visitors to scan and make your website more user-friendly. If you take the time to incorporate keywords in your titles and subtitles, youll also please the search engines. Titles and subtitles containing keywords tell search engines exactly what your website content is focused on, and this influences your websites relevancy.

5. Create a complete website

If your website is lacking a Contact page, an About Us page and a separate Privacy Policy page, its incomplete and it isnt optimized. These three pages serve an important purpose for your visitors, but theyre especially important in terms of SEO. A complete website is far more likely to be a legitimate site in the eyes of Google. Separate Contact, About Us and Privacy Policies pages demonstrate to search engines your site is worthy of being included in high ranking search results.

If youre unsure about whether or not your website is truly search engine optimized, consider enlisting the help of a professional. Your website designer is a great choice when it comes to tuning up your website, adding new search engine optimized features and implementing a regular maintenance routine.

by: John Regis

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