A blog should be a fixture of your attorney advertising efforts
. A legal blog takes a lot of focus and energy to implement. I think one of the hardest things is consistently coming up with new ideas for posts. Here is a list of 5 ideas for legal blog posts.
1. Make a List - People surfing the web love a good list. They are short and easy to digest.
2. Share Helpful Links - Finding good articles and resources isn't as easy as it may seem. Your readers will appreciate a list of links to articles, resources, or stories that you found useful. They respect your opinion, so share it with them.
3. Write About A Story - There is nothing quite as interesting as a great story. Writing about an experience you had with a client or a personal life experience is great fodder for a blog post. It gives your blog an original voice and shows your human side.
4. Provide Insight & Expertise - You have acquired a great deal of knowledge over the years, leverage that knowledge into writing legal blog posts. People have questions and look the leaders in the industry to get them answered. Establish yourself as a leader by writing about it in your blog.
5. Read Other Blogs In Your Legal Niche - Reading other industry blogs and staying current on the posts is a great way to get ideas for your own blog.
If you take the time to consistently write good legal blog posts, you will see a big gain in your lawyer marketing efforts. A blog will help you get found by search engines, establish your credibility in your niche area of the law, and provide a valuable resource to potential clients looking for examples of your expertise.