5 Ways to Integrate Social Media into Your Marketing Mix

Social media marketing works best when it is part of an overall

, integrated strategy that promotes your business over multiple channels and technologies. The more content you have out on the web, the better the chances that customers and potential customers will find your business. By widely distributing your content among all your marketing channels, you not only improve your online visibility, but can also boost search engine positions, generate new leads, and convert new customers.

5 Ways to Integrate Social Media into Your Marketing Mix

By: Lauren Hobson

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