5 tips on how to run profitable cleaning services

5 tips on how to run profitable cleaning services

Tip one: The very first step in how to run a successful cleaning services business is to do proper market research. Most first-time professional cleaning business managers tend to think they have covered all bases, offering all possible related services. This may not be the case as, while you may think to corner your small market, there are possibly other ways to bring in money that you may not have thought of. It is probably a good idea to look at your competitors' offers and make a list of all of their services combined: industrial, commercial, retail, residential or other. Then, compare to your own and decide for yourself which of these you can add to your own. Floor and carpet cleaning specialist', looks great now and there are businesses that do only this, but to bank from only one niche like that is more difficult. What happens when you are relying on the income from said cleaning service and you get no calls? Think about it.

Tip two: depending on your location and the level of internet uptake, internet marketing for your cleaning service is essential. Your internet marketing campaign may bring in different traffic depending on your location. For instance: a website for cleaning services within South Africa grabs a certain types of enquiries, namely for domestic cleans. This can be a great source of money if are willing to enter this arena. Alternatively, marketing your services and website in online classifieds brings in some smaller one-off type cleans. If this is the market you are trying to target, you may want to look into that. Also, remember that keyword rich website pages draw in more traffic than you'd expect. So be sure to include words that validate that your website is indeed about cleaning. Hygiene, pristine, stains, dirt, scrubbed, mopped and vacuumed are just some of these. Again look at competitor companies and what they do there is no need to hire professionals. You just need a little elbow grease.

Tip three: Word of mouth. I've just used this great residential cleaning service. You should to!' says Mrs Thornton to her neighbour. Bare in mind, your reputation is everything and a few bungles, however small they may be, stick with your company like glue, so make sure you give your customers the very best. Treat them right and you'll get referrals.

Tip four: The quoting interview. Remember that first impressions last. It doesn't matter that you're a guru. Dress well and reflect the company that you want your company to be. Through a bit of fast talking and looking the part, you can corner a decent portion of the cleaning industry for yourself.

Tip five: Pricing. Larger companies run a business of more' and quicker' so they can cut profits back easily. Fact: you cannot compete with that. On average, most smaller-to-mid sized cleaning services charge around a 60% mark up on there total expenditure as profit. I suggest you don't under price yourself as you will find you may be working for very little pay. What is the point of that after all? You will lose clients because of that, I won't lie. But as your company grows and you get stable cleaning contracts, you can start lowering the prices, bit by bit.

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