50 Proven Tips to Explode Your Retail Sales - Part 3, Tips 21-30

30. Regardless of what you may believe, your store is unlikely to have the profile of

an international brand like McDonalds. This means that you will get little or no return

from a straight forward branded advert that tells people what services you offer. What

all small businesses need to run are called Direct Response Adverts. This refers to

direct mail, voucher promotions and website pages. A direct response advert is when

there is a call to action and you can accurately measure the response rate. You need to

include a special offer that is limited in stock or time to give the appearance of

exclusivity and scarcity. For example, buy one t-shirt and get second half price who

call or email with their details. Always enclose a finish date for the promotion. The

success of this type of offer is very easy to measure and adjust.

50 Proven Tips to Explode Your Retail Sales - Part 3, Tips 21-30

By: David Plant

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