6 Modern Ways Of Advertising

6 Modern Ways Of Advertising

6 Modern Ways Of Advertising

These days many business people who want to promote their product are willing to apply modern ways of advertising. Advertising is no more limited only to the traditional ways such as television and newspaper ads. People are now showing their interest towards new types of advertising methods. Many of these new age advertising methods are due to the application of internet technology. There are many latest trends in advertising that are already popular. They are as follows:

1) Banner advertising:

This type of advertising is used on websites. They are in the form of horizontal advertisement strips that appear on the top of a particular web page. Usually web banners are created by using images, Javascript, or any other type of multimedia concept. The type of web banners that appear on the web page will usually depend on the content that is there on the concerned existing web page.

2) Endorsements:

These types of advertisements are usually connected with celebrities. The advertisement basically consists of a public figure or a celebrity who speaks about the product and this is enough to create a powerful impact on the people. On seeing such advertisements consumers get convinced about the product and they feel the urge of trying the product for themselves.

3) Pixel advertising:

This is a new type of internet advertising which involves pixels. The cost of a particular advertisement will depend up the number of pixels that is occupied. For example, an advertiser may choose to buy advertising space which may cost $1 USD per pixel. This facility will be provided by the owner of the website.

4) Contextual Advertising:

This advertising method is a very specifically target oriented form of advertising. Through this concept, the advertisements are selected on the basis of the content that is viewed by a particular user. The working of contextual advertising consist of a process whereby an automated system reads the text of a website for keywords and only those advertisements that match the content which the user is viewing, will appear on the concerned webpage. Initially, it was Google who started this trend of contextual advertising. But now there are many others like Yahoo etc. who have followed the trend.

5) Blog advertising:

Blogs can be considered as an online journal and there is a tremendous popularity for blogging activity. Thus advertisers can widely use blogs as an effective advertising tool.

6) Mobile advertising:

Although mobile advertising may sounds annoying to you while you receive advertisements on your mobile, yet it is known fact that mobile advertising or cell phone advertising is one of the most powerful ways of advertising. Usually, the advertisers have a data base of mobile numbers of existing customers and also potential customers. Since, the advertisements are send to highly targeted customers, most of the advertisement messages send on the mobile phone rarely goes unnoticed.

Advertising is essential for promoting any product or services and thereby increase sales. Start using the latest advertising techniques mentioned in this article and you will achieve success in your business.

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