6 Product Pre-launch Tips For Internet Marketers
Probably one of the scariest things you will do as an internet marketer is to
do a product pre-launch. You will be plagued by a lot of questions: 'Is the
product ready?' 'Is the design good enough?' 'Will it sell?' 'Will someone
buy?' Product pre-launch is also the most important aspect of your marketing
because this will determine whether or not your product will be patronized or
if you'll need to go back to the drawing board. Here are ways you can make
sure your product pre-launch is a success:
Know what to do.
The product pre-launch is often referred to as the soft launch. This is done
prior to the actual launch of the product. This can last from several days
to a week or two, depending on certain factors.
The main purpose of the pre-launch is to test the waters, so to speak, to
introduce your product to a small group of people, get their feedback and
then study their comments and suggestions. This should give you an idea of
how well your product will be received in the actual launch.
If there are necessary changes or improvements to be done, the period between
the product pre-launch and the actual launch should be enough to allow you to
make any adjustments and ensure that your product is ready and competitive.
Do you think there is a need to re-package or restructure your product? Your
product pre-launch will tell you whether or not you should.
Set the timing.
It's necessary that you create a deadline for everything. Do you have a date
set for your product pre-launch? Is your website ready? Do you have a
sufficient budget for the pre-launch event? Have you sent out feelers and
informed people about your product and the pre-launch event? If people have
questions, will you be able to answer them? If something goes wrong with the
product, do you have an emergency plan set up?
Decide on a timeline for every task that needs to be performed prior to your
product pre-launch, then work backwards, writing down the necessary steps you
need to perform. Just make sure that you have the discipline to meet the
deadline once you set it.
Focus your pre-launch plan.
Every internet marketing person worth his salt knows that the key to throwing
a pre-launch party is in a well-designed plan built around a single strategy.
Create an integrated, cohesive working plan for your product pre-launch.
Make sure that every element is a component that will work well with the
whole. Use a theme and work around that. Dont just include an element
because of a whim. Everything the color scheme, marketing style, tone,
promotional giveaways, etc. should only have one rationale behind it and
that is to sell the product.
Begin your adverts.
As an internet marketer, your adverts will usually be carried through e-mail
marketing, newsletters, press releases, videos, links and your website. You
want to make people curious, to build up an expectation and create desire to
get to know and later, buy your product.
Be your product's own walking, talking, blogging advertisement. Do you have
a seminar or conference to go to? Talk about your pre-launch. Do you have a
blog? Write about it. Joining a discussion forum? Tell people about it.
Use your key contacts.
Advertise to everyone who will not only become part of your market but also
people who can influence other people to participate in your pre-launch.
Link up with sites that can promote your product pre-launch event, invite
potential supporters, communicate with influential review writers and site
owners, etc. Your key contacts can help you spread the word about your
product.
Probably the one internet marketing tool you can make full use of is the
press release. During the time when your product is being developed to the
time of the pre-launch, you should be sending press releases periodically.
That is, unless there are some key issues you dont want others to know
before the pre-launch. Keeping people updated about what is currently
happening with your product will make sure you keep your product within their
radius.
Always leave room for Plan B.
Plan B is your little bag of tricks just in case there are glitches in your
product pre-launch event. Remember that certain things that threaten a good
plan happen in many events that even the best event planners handling
internet marketing experience. You, too, should be prepared for any
challenges. Have a back up plan that will meet these problems.
by: Elijah Chai
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