6 Reasons Your Advertising Never Works – Part 1

Business Owners: Are you tired losing money on advertising

? Thats not the way its supposed to work, is it? NopeYoure advertising dollars are supposed to bring you profits, not losses...

Here are 6 likely reasons why your marketing dollars arent working for you:

1.Youre trying to Brand your business

Ive watched hundreds of businesses throw tens of thousands of dollars a year into online, print, radio and television advertisements without knowing if theyre even working. In fact, they were convinced by savvy advertising reps from the day that they open their doors that they need to brand their business. But I have news for you:

Branding must be a byproduct of selling massive quantities of a great product, service, and hopefully both

An alarming number of business owners follow the lead of the big players in the advertising arena. Its easy to take their lead, because there is relatively little accountability associated with the concept of branding your business. You could easily spend $10,000 a week on local radio ads, which your advertising rep would proudly defend as great branding. He would undoubtedly follow that statement up with how do you know it hasnt made an impact in your business.

Here is the answer to that question:

If you dont know if a marketing effort was successful, then there is no room for it in your marketing campaign

If you are the marketing director of a business, you are being held accountable for your marketings success or failures. If there isnt a way to establish and present results to your boss, then youre fired. If you are the boss, and there isnt a way to know the results of a given marketing initiative, then your business will quickly bury itself.

Period.

Branding is based on the phenomena of recency, and is tied to a main objective of taking market share from your companys competition. If an advertising rep is trying to sell you a branding package, quickly escort him to the door. Michael S. Mac Dougall is President of The Darwin Agency.A full service of Florida Internet Marketing and Advertising agency with offices in Florida and Colorado. He can be reached at mike@thedarwinagency.com, or through his company's website at http://www.TheDarwinAgency.com.

6 Reasons Your Advertising Never Works Part 1

By: johncascade

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