7 Excellent Tips to Successful Telemarketing Online by:Timothy Rudon

Telemarketing is selling, telephone based collation of data

, spreading information on services or products and appointment making. Recognized as a successful marketing tool telemarketing is used world wide to generate sales, subscriptions, and make B2B contacts.

Telemarketing is expensive as compared to sending out mailers in the post. But experience proves that telemarketing gets five times the response of direct mail. Telemarketing is an effective business generation tool provided:

1. The objectives are clearly delineated. Determine whether you want to promote a product, gather information from people, take orders over the phone, or communicate information. Get your sales and marketing team to ideate and set the goals clearly.

2. Set targets for the number of calls and decision making conversations of the number of successes to be achieved in each session.

3. Get in order a database that is relevant.

4. Decide on the pitch and make it as friendly and attractive as possible.

5. Always undertake a test run so that you can fine tune glitches.

6. Work on perfecting a script. This will act as a guideline for each call. The first two seconds or so must capture the attention of the target audience.

7. Work on the telemarketing exercise in a focused manner. Even if you are outsourcing the exercise make sure that the people making the calls understand your business and focus clearly. Both you and the telemarketing team will have to think alike for the exercise to be a success.

Telemarketing skills is all about managing time well and generating an interest in the sales pitch. Telemarketers must be friendly, convincing, positive and caring. The smile and joy must reflect in the voice and the speaking tone must be practiced and well modulated.

A well planned telemarketing exercise will help your business generate a database, building business contacts and leads, create an awareness of your business activities, and promote your products.

Tie-up with a telemarketing agency or handle the exercise yourself if you have the infrastructure. Since it is a long term relationship find a telemarketer you can strike a rapport with. Read as much as you can about telemarketing and learn about legal issues, best practices, and TPS registered telephone users.

Telemarketing is a successful business tool and will lead to good returns if planned well and implemented methodically. Among all the marketing exercises telemarketing has a proven success rate.

The World Wide Web has articles and in depth guides on telemarketing as well as online telemarketing professionals who will take care of all telemarketing needs.

About the author

Timothy Rudon is a writer for http://www.1855telemarketing.com , the premier website to find telemarketing, telemarketing services, mailing telemarketing, free telemarketing list, telemarketing from home, telemarketing jobs and many more.

POST COMMENT

10 Telemarketing Basics You Should Know Now by:Timothy Rudon 6 Advantages Of Infomercials You Might Not Have Known by:Timothy Rudon Top Tips For The Network Marketer by:Todd Thomas Internet Marketing by:Mary Rose A Small Business Owners Guide to Using the Internet by:Dave Roth Using Postcard Marketing to Keep in Touch With Prospects & Customers by:Dave Roth Using Email Marketing to Stay in Contact With Prospects by:Dave Roth 5 Ways to Strengthen Customer Relationships by:Dave Roth The Origins Of The CRM Revolution by:Dave Roth What CRM Software Can Do For Your Business by:Dave Roth Using CRM Software To Gain And Keep Clients by:Dave Roth The Campaign Killers: 12 People You Need To Fire by:Jerry Bader Web-Programming: An Alternative To Unproductive Advertising by:Jerry Bader