7 Steps To A Successful Mobile Strategy

In a highly competitive world, mobilization of business and generating a larger consumer base for products & services is indeed difficult

. Thanks to the advent of mobile technology, enterprises have been benefitted to a great extent in performing essential work to rake in the profits while also looking after the well being of the employees. Mobile technology has completely captured the digital world, what with the release of new mobile devices & mobile applications in the market everyday. Today, consumers of all ages, are turning to their mobile devices to search, purchase, pay, and consume. Taking advantage of the increasing popularity of mobile technology, enterprises have either introduced the BYOD (bring your own device) concept or provided mobile devices & apps to their workforce to mobilize sales. Having an online presence is very important for enterprises. However, simply investing in mobile technology and using it without prior planning may be unprofitable for enterprises. A mobile strategy is to be adopted by all sectors of industries before the deployment of mobile devices & apps. It is time that you follow the easy steps listed below to help you get started on your own smartphone or tablet strategy.

1. Understand the Audience This is one of the most important considerations to be made for a successful mobile strategy. However, it is also one of the most overlooked steps. An in depth study of the consumer base of an enterprises products/services is to be made. Does this consumer base comprise tech savvy people using the latest gadgets or are they still using a feature phone? If the answer is the latter, your mobile strategy should not include very complicated devices & apps. The idea is to interact with the consumers, provide them wider access to your products, and attract prospective customers.

2. Avoid Hybrid Apps Hybrid mobile applications are easy to maintain & cheap. But their functionality & user experience are lower when compared to high end custom mobile applications. The confusing architecture and scant advantages that hybrid apps provide for website browsing make them bad investment.

3. Focus on Experience Keeping customer experience in mind is very important. For this, you will have to ensure less cramming of the mobile device screen when your app is running. Also, testing of the enterprise app only during launch is not enough. Retesting it at regular intervals will enhance user satisfaction.

4. Understand Your Business Just adopting mobile technology because every business is doing so is not enough. You need to have a clear understanding of which sections of the business will profit by the deployment of mobile devices & apps and strategize your mobile solutions accordingly.

5. Mobiles Must Provide Instant Gratification Deployment of only such apps are advisable that will provide the customers of your business with instant results. Browsing too long on a limited screen space is not preferred by most mobile device users. Therefore an important step in successful mobile strategy would be to deploy fast running apps.

6. Understanding Mobile Commerce Elements Study of commercial elements attached to your mobile app & those of competitor industries is important. For example, proximity branding for other brands, augmented reality, and learning about mobile barcodes are the important points to research.

7. Mobile App Space is Over-saturated There are more than 500,000 mobile apps already available in the Android Market & Apple App Store. Therefore, an enterprise must concentrate on using the existing applications for business mobility, rather than concentrate on development of new apps.

No mobile strategy means no growth strategy for an enterprise. In this age of advanced mobile technology, following the above steps is essential for a successful mobile strategy.

by: Yancy Marry

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