7 Tips On Building A Profitable Email List

If you want to run a successful online business you need to identify people who are interested in your products or services and make sales to them

. An integral part of this process is building an email list. You then have the ability to develop relationships with your prospects and make repeat sales to your customers.

You will see lots of hype online about how you can add thousands of people to your email list in a very short period of time. This is possible but the key question you need to ask is whether these people are ever likely to buy from you. Always go for quality rather than quantity. Here are 7 tips for building a quality email list of people who are likely to buy your products and become loyal customers.

1. Understand what your potential customers want. I know this sounds rather obvious but believe me it's not! Many people spend months and even years creating products for which there's no demand. Don't fall into this trap. Do your research - go online, visit forums, listen to what people are saying about the problems and challenges they face. Then you'll get a good understanding of what potential customers want.

2. Establish your credibility in your market niche. People want to know why they should join your email list. If you can show them that you know what you're talking about, that you can give them quality information and solutions to their problems, do you think that they'll want to sign up to your list? Of course - people are hungry for this sort of help.

3. Deliver excellent quality content on all your platforms. This is how you will make a name for yourself as someone who is worth listening to. Make the effort to ensure that your website, social media, blog etc are giving people the answers and information that they're looking for. People will see and appreciate the quality and will be much more likely to spend money buying your products and services as a result.

4. Make sure your website and blog are optimised for the search engines. Your aim is to get people to your site when they're searching for information online. They won't find you if you're languishing on page 94 of the search engine results for your keywords. So when you create content make sure that you're using the right keywords in the right places. This isn't difficult but it is easy to overlook in your rush to get content on your website and blog posts.

5. Use paid advertising to get people to your website. This will give you quicker results than search engine optimisation but it's a good idea to use both approaches. You need to be careful that your advertising is targeting the right sort of people or else you will be wasting your money.

6. Partner with other people in your niche. This is a great way of building your list quickly. Identify other businesses that are complementary to yours but avoid direct competitors. For example, if you're selling an ebook on 'How to grow roses' you could make contact with a company that sells roses. You could ask them to email their list with a special offer on your ebook and then give them a percentage of the profits. They will make money and you will get more people on your email list - a win win scenario!

7. Make it easy for people to join your list. Once you've succeeded in attracting visitors to your website the last thing you want is for them to read your content and then go without leaving their email address. Make it your number one objective to capture the contact details of all your visitors.

So don't just have one sign up box on your homepage. Consider placing sign up forms in various locations e.g. the sidebar, footer area, pop ups and on blog posts. It's very easy to create attractive web forms and to link them in with your autoresponder service. Make them a great offer in return for their email address - you'll find this an easy task if you've understood their needs and created high quality content.

In summary, if you follow these 7 tips you'll be well on your way to building a quality email list of prospects that are interested in your products, value your expertise and are likely to become loyal customers.

by: Ruth Morgan

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