7 Tips To Increase The Readability Of Your Good Sales Letter
Not all sales letters have the privilege of being opened and read from the beginning to the end
. A good sales letter is able to keep the interests of the readers burning even after reading the copy.
The intention of the sales letter is to inform the readers of a certain products and its benefits to the consumers, who are also the readers. How do you keep the reader's attention focused on your sales letter? The following are 7 winning tips.
1. Use the language which your readers relate. Mostly, sales letters promote your products, especially if the products are just recently launched or being launched.
To promote your product means that the price is discounted. The regular price is normally higher than the introductory price.
When you write your sales copy, emphasize the promo, discount or freebies when they make a purchase. Readers are convinced when they believe in your advocacy.
They are attracted to "sale" or "70% off on prices" that shops advertise. Do the same thing to your sales letters. This will compel the readers to respond to your action, whether to have an appointment with you, or to purchase the product by post mail or online.
2. Use the second person. A good sales letter addresses the readers with "You" because it is all about them--the readers. You convince them of your product's benefits.
It is "they" who will buy your products. Use frequently "You" to make it personal like being directed to him or her alone. It is specific, and the readers feel valuable because it is not directed to everybody.
3. Use short sentences. Most readers whether educated or not prefer to read shorter sentences because they are easier to understand.
A short sentence is simple. People are busy. It is already a gain on the part of the marketer if the sales copy is opened and read in its few lines.
You do not want your readers to discourage by having him to pause for awhile to ponder upon your point.
4. Use a handwritten Post Script or PS. A computer-generated sales copy is no use to add a PS at the end of the letter.
Many analysts and experts in marketing and copywriting believe that a copy that includes a handwritten P.S. is worth the effort. It is compelling because it makes a sense of urgency.
A good sales copy has the contents written by a machine or computer, but has its P.S. message written by hand. With our technology, it is possible to make it convenient and easy.
5. Use a situation. Some call it a story, others term it as testimonial. Whatever you call it, it is effective. It makes the product real. In fact, it enlivens the benefits because there is evidence, though invisible.
6. Use quotation mark. It means that the contents of your sales letter are factual and not self-made. It also means that the experts have given attention to it.
7. Use your signature. No matter if the copy is written by a computer or hands, a good sales letter uses the marketer's signature--your signature.
It adds human touch. It puts an invisible face to the mind of the readers that the sender is human and not the machine.
by: Charles Godbout
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