8 Key Points For a Successful Website
8 Key Points For a Successful Website
8 Key Points For a Successful Website
The Internet provides a broad range of tools that improve organization communications. Your website is available day and night and is a cost effective method of providing your clients, donors, volunteers, alliances and associates with up to date information about your products and services, how to find your organization, and to make inquiries at their convenience.
For even the smallest organization your website can be a branding and communications tool. Whether you are a small nonprofit, or a multi-million dollar organization with national and international reach, here are 8 key points that will help you to get the most out of your investment in your website.
1. Think of your users and target audiences - who are they, what do they need and why are they at your website. Build your website content around the needs of your audience.
2. Make the website easy to use with well-organized information, a consistent navigation system and for larger sites a site map or key word search.
3. Make your contact information readily available. Your website should make it easy for people to contact you directly from the website by phone or filling out a form.
4. Keep your content updated so that it accurately reflects your organization. This means reviewing it on a regular basis and putting someone in charge of updating the content.
5. Fresh content keeps people coming back. Offer tips or a monthly newsletter and enable people to sign up so they are reminded of your organization on a regular basis.
6. Use the website to develop qualified leads of interested / potential clients. Offer some useful information or coupon that has a form where they fill out their name and email address to receive this. Only people really interested in your service will be filling these out - and this gives you the lead to follow up on.
7. Bring targeted traffic to your website using search engines and social networking.
8. Keep in contact with your customers and prospects by email and include links for them to visit your website for something specific. Consider your website as an essential component to your organization success.
A good website will provide information to your clients, volunteers, donors, sponsors, board members and partners. It will broaden your reach and build your prospects list, improve the workflow in your organization, and be an essential part of your organization marketing.
For an audio seminar on this topic visit http://alephconsulting.wordpress.com/seminars/ and listen to the MP3 of the recorded seminar. Also sign up to receive future email newsletters by clicking on the link in the blog right column.
About the Author:
Denise Davies is co-founder of Aleph Inc., an Internet development company. She directs an international team of talented analysts,
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