Thank you so much for supporting this great new group. I would like to take a moment to share some simple yet effective Facebook strategies to help boost your PT business.
I understand some of you may already be using some of these but are you using all of them? This is just the tip of the ice berg.
1) Start a fan page which is really easy to do add your logo and description. (remember to add the link to your fanpage on your website)
2) Get some photos of your studio/work place, you in action training clients, some individual client photos (to make sure every existing client has a photo on your page), a group photo of all your clients (be sure to tag them all) and a nice professional shot of yourself and add them to your fan page
3) Get some videos of you in action, client testimonials at least 3, before and after pics and a video profile of you your qualifications and your services you have to offer. (remember to get a whole heap of written testimonials as well)
4) Start a Youtube account and link it to facebook so that every time you do a video you download it to Youtube (for the world to see) and it automatically goes to your facebook page.
5) Invite your whole database to be your facebook friends by searching them with their email address then invite them to your fanpage (the trick now is to have them invite all their friends to your fanpage... even if necessary by asking them to)
6) Have a competition for your existing clients eg: the client who invites the most friends to the fan page will win 1 months PT - have the PT additional to their existing training so it doesn't cost you any money. Eg they do 1 session a week so for the next month they will do 2. This is a great technique for up selling also.
7) Start using the fanpage to communicate to your clients everyday congratulate them on their fantastic sessions etc...
8) Localized paid ads - advertise your fan page to boost your database as well you can do this for as little as $1 per day :)
If you complete this in the next week you will see your database skyrocket and then remember to keep all leads and add them to your email list for your monthly newsletter which has birthdays, promos, special mentions etc... :)