A Basic Guide to Product Marketing Strategy

A Basic Guide to Product Marketing Strategy

If this is your first online business, and it doesn't seem to be growing, you may be wondering what you are doing wrong. Unless you have a product marketing strategy in place, you are preventing your customer base from finding you, and that will directly affect your bottom line.

You have to be Findable

You know from your own experience that if you type in a term in your favorite search engine you are not likely to click through on the 10th entry. Studies show that most people don't click routinely beyond the third entry. That means if you want to be found and followed, you need to optimize your chances of being in that top three.

You do that by getting your name all over the net with links back to your site.

Write, write, write

Among the most effective methods for drawing search engine attention is through blogging and article writing. Keeping your blog up to date encourages interested individuals to come back frequently and to tell others about you. Providing well written content about your topic, not just about your store, helps search engines draw connections. Both help move you up in the rankings when an inquiry is entered.

Now, I will be the first to admit that not everyone knows how to write well. For those who don't, hiring out the task is a great investment in your company's success. That way you get good material and you can focus on the things you do particularly well. Learning to invest your time and energy in the things you enjoy will make your job more pleasant and more successful.

Know your Niche

Finding a niche that isn't too crowded or too esoteric isn't as hard as you might think. There are even programs to help you narrow your focus effectively. Once you have a niche, though, you must keep up with innovations, changes and developments. Become the expert that everyone wants to consult and your success is all but assured.

There is always some new development that needs to be presented. Related activities can also be connected, and a secondary line of business might result. Using a program like Google Alerts will help you stay on top of everything in your field, easily and quickly.

In the end remember that you don't just want to focus on selling all the time. In fact, direct selling often fails. Your goal is to develop an effective strategy, so take the time to explore all potential sales outlets.

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