A Brief Introduction Into The World Of Seo

Since the birth of the Internet, there has been a constant online battle raging between

websites to be at the top of the SERP's (Search Engine Results Page). Some websites play fair whilst others use underhand tactics to try and gain an upper hand such buying or selling links and article spamming.

The king of the search engines at the moment is undeniably Google, being the most used search engine in the world with millions of users all over the world using it every day. So how do websites make it to the top of the SERP's?

SEO is all about diverting more traffic to your website through organic means and the methods that are taken to aid your website reach a higher position in the SERP's.

It was speculated a few years ago that Google's algorithm to check the importance of websites consisted of more than 200 criteria, today it is rumoured to be in the up to a thousand. Only Google know exactly what this criterion is and many internet marketers have tried to come up with a definitive list ranking the importance of each specific criterion in relation to a webpage.

We can't tell you exactly every individual aspect to look out for but we can give you the following important tips to help optimise your site so that search engine spiders can crawl your website effectively and you can maximise traffic to your website the organic way.

Several important factors to consider are: The age of your website - Google places more importance to websites with a history than to those that are new, Keywords - Without relevant keywords placed within your page content, Meta description, header tags and title tags there is very little chance of traffic being directed to your website and the amount and quality of inbound links directed towards your site.

SEO can be conducted in-house by a team of web marketers whose sole duty is to promote a particular website but more often than not companies prefer to outsource this work as they lack the expertise that digital marketing agencies possess.

The results of good SEO practice do not appear immediately and it may take several months for an increase in organic traffic to emerge on your website. Running a PPC (Pay Per Click) campaign alongside a SEO campaign can also improve visitor traffic to your site as both campaigns mutually benefit each other.

by: John Bateman

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