A Call Capture System For Your Fsbo Home Sale

A call capture system is often touted as a great way for real estate agents and mortgage

brokers to increase their sales volumes, and as a way for them to network 24/7 with customers and potential buyers in the area. What is not mentioned as often is the benefit that a call capture system presents for an individual who has their home listed as for sale by owner (FSBO). It is often understood that an agent can use these systems to track the leads that are coming in on the call capture number and then call them back at their leisure. While this can be of indirect benefit for the homeowner trying to sell a property, they do not get the benefit of knowing exactly who is interested in their property and where the calls are coming from. For that reason, some owners selling their property as a FSBO choose to purchase a call capture system.

The first benefit such a system grants to a homeowner is ownership of a toll-free number that they can place on signs outside the home or around the neighborhood. Done correctly, the signs can give the impression that the home is being professionally sold, even if it is a private sale, and the toll-free number not only allows prospective buyers to call in and receive information, but also the ability to do it at no cost. Call capture systems often come with multiple extensions, meaning that a homeowner can place ads in several places with different extensions and see which ones perform the best.

A call capture system also allows homeowners to create a detailed listing of information about their property for callers to listen to. This listing can be one simple menu or multiple sub-menus directing callers to leave a message or requesting more detailed information from them. As calls come into the system, it captures their caller id. This information can be used by the homeowner to contact the interested buyer or simply to track the number of calls the ads are generating.

Call capture systems give those selling their home as a FSBO the ability to route calls to any phone they own - home, mobile, or other land line without giving away personal information, avoiding a situation in which a home or mobile phone becomes tied up with calls only about the house. As well, a capture system allows a property that is FSBO to have the air of one being marketed by a company, and gives the homeowner the chance to be more creative and active on the marketing side of the equation. As well, when a prospective buyer comes to see the home, the fact that a homeowner has invested in a call capture system speaks volumes about their commitment to selling the home and the fact that they wish to go about it in a professional manner.

Most call capture systems charge a flat fee per month for a toll free number, multiple extensions, and call forwarding services. This often makes these systems affordable for homeowners to purchase for a period of time in which they are selling their home. With many providers requiring no contract, the owner can terminate the service once the home has been sold with no penalties.

by: Brandi Armstrong

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