A Case Study of the Orange County Transportation Authority

A Case Study of the Orange County Transportation Authority

Communication outlets today are seeing unprecedented applications. Today social media is able to connect with, and provide information about and to-just about any sector of society, including transportation. For example, readily available to the general public is route information for busses and trains, traffic alerts, construction zones and more; it's all there via Facebook and Twitter. In Robert Fine's The Big Book of Social Media: Case Studies, Stories, Perspectives, Ted Nguyen presents a case study on the impact of social media on transforming transportation.

In 2008, during the onset of the recession, budget cuts resulted in scores of students and other bus riders being stranded without transportation. When the future for OCTA seemed bleak, "YouTube videos, Facebook discussion boards, and a first-of-its-kind interactive Web site," played a crucial role in obtaining 212 million dollars in stimulus funds from the American Recovery and Reinvestment Act.

There is no denying that communication via social media spreads like wildfire, as that's exactly what it's designed to do. In today's society, patients with illnesses use social media to find treatment information, physicians, donor matches and more. Indeed, there are myriad uses for social media, and it has proven that it can have significant influences on the outcome of any situation to which it is applied.

Interestingly, OCTA awareness and training was conducted primarily through conferences, blogs, articles and webinars. Although social media is developing a language all its own, it is not entirely restricted to a digital environment. On the contrary, social media is valuable in its ability to facilitate communications between large groups of people and establish one-to-one connections with each.

With respect to the Orange County Transportation Authority, social media allows for the county to listen to the voice of the people before doing its own talking. The offerings of social media for the OCTA are the following:

*OCTA Twitter Page

*OCTA Facebook Page with major construction projects and enhancement programs

*OCTA Youtube channel

*Stimulus Awareness

*Personalized Transportation Blog

OCTA has garnered such respect within the state of California among its citizens, that it was recently listed in the Engineering News Record as one of six California construction companies to watch in 2011. Of those six, OCTA was the only public agency to be recognized.

Ultimately, social media gives OCTA an opportunity for maximum exposure and to make possible communications with the county's inhabitants. Find this and other examples of social media at its best in Robert Fine's The Big Book of Social Media: Case Studies, Stories, Perspectives.

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