Email marketing is a means by which a marketer can promote an organization effectively and efficiently in the market
. The advantage with this form of marketing is that one can fetch potential customers in order to expand the customer base of an enterprise. It becomes easy and convenient to catch hold of the prospective customers for boosting the sales of an enterprise. You can brand your corporate image by getting in direct touch with a customer.
There are a few points to consider while organizing an email promotion. First set your goals that you want to achieve through an email campaign. Majorly, the marketers make use of this form of method when they are promoting or selling a product or service or promoting their companies. If you want to only advertise your product then you can prepare a mail containing promotional tone. Another reason can be when a marketer intends to build a long term relationship with a customer and he markets the brand image among the prospective customers. You can easily and conveniently draft the message of a mail according to the requirement. It is also important to plan your budget. Decide the amount of money that you can afford to spend on the entire mailing campaign. You can then start building your email list which contains the names and addresses of the prospective customers. This is essential as these are the very customers whom you will be sending your newsletter or advertisement copy. There are several ways to build such a list. You can buy an email list, rent it or create your own list through subscription forms or any you can use an advertising software. Segment the customers in your list based on their preferences. Then write a newsletter keeping a reader or customers perspective in mind. Design your mail newsletter template in a professional and impressive manner. Then keep the track of the responses made by a potential customer. Prepare a record of the mail history and accordingly you can give responses. Keep on reading books, articles or journals about the marketing techniques to enhance your skills.