A Custom-built 404 Page – Now that's something smarter!

A Custom-built 404 Page Now that's something smarter!

The conventionally boring and repulsive 404 page was considered a drawback for a web site. Sites cribbed about it, hated it for letting the potential customers go back and return to the competition. Since, the 404 Error page is basically an empty page, little did anyone know that the same could be transformed into a blessing. The 404 Error page appears when the browser tries reaching a page that either doesn't exist, has a broken link, has been removed, or the user has misspelled it.

The barren, dry and non-reactive 404 Error page can be turned into something really productive and fun. Use it smartly to get your visitors browse through your site further with some really interesting suggestions, specially created banners, sitemaps, relevant hyperlink etc... The options are endless; you just have to be a little creative. Put ads or affiliate links, there are endless ways to make the boring error page friendly for your visitors. The trick is to not offend your visitor with a giant "404" Error as they are most likely to dismiss your website and shut the page.

Be Responsive Help Your Lost Visitor Find His Way Around!

The GUI content management systems like WordPress etc. allow visitors find their way around rather than hitting the exit button. WordPress plug-ins assess the requested URLs and look out for similar posts and pages. A well-designed custom 404 page helps visitors find the information they are looking for and provide further helpful content that encourages them to explore your website.

You can put a customized, creative banner with an appropriate message. Suggest affiliates, or use the space to highlight your key areas. The page must be designed with interesting visual elements, appropriate and clear language and a message that clearly conveys the problem as well as furnishes alternatives for the same. The page must sincerely communicate with the website visitor and provide ample options to move around. You can also redirect the 404 Error page to your site's search page.

As for a visitor there is no excuse for a broken link or a badly portrayed Error page. Through internet provides ample guides to set up your own custom page, ideally you must consult a website development company to built a customized 404 Error page. A professional website development companycan suggest ample ways to work around the available space and avail maximum benefits from it.

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