A Few Great Things You Thought You Could Never Do In Catalog Marketing
A Few Great Things You Thought You Could Never Do In Catalog Marketing
Need a few new ways to distribute and do some marketing with brochures? Well, here are a few new and advanced marketing tricks that you can try out for brochure printing. I have collected here a couple of new tricks that professionals use today to adapt their brochure printing to more changing marketing environments. Believe me, with these fresh new approaches to brochure marketing, nobody will ignore or even be bored by your custom color brochures.
1. Brochure insertions One simple but alternative way to use your brochures for marketing is to insert those brochures somewhere else. If you have access to other highly distributed materials such as catalogs, newsletters and even booklets or kits, you can hitch your color brochures on a ride to the deployment areas of those destinations. This should easily get those brochures deployed cost effectively as you only need to put in the effort in inserting those brochures and then have the deployment be handled by the parent print distribution process.
2. Brochure table tents You can also distribute your color brochures as "table tents" This is particularly true for trifold brochures which can be easily placed into a table standing up. So if your shop has lots of tables, or you can have access to a marketing area where audiences gather in tables, (such as the cafeteria) you can use your color brochures easily for marketing.
The great thing about this is that you do not even have to make a whole new batch of color brochures if you want. You can use your color brochures and use them effectively as your advertising brochure table tents. Of course, just make sure that the cover and the back of the color brochures are good enough with a very appealing and eye catching cover.
3. Brochures with giveaways Another marketing trick to get your color brochures "out there" is to use small and cheap giveaways as incentives. Candies, lollipops and even small useful bookmarks can easily be turned into great giveaways that people don't mind getting as they get your custom brochures. By giving out a little to people, you can expect them to get your color brochures in force, and even drain out your inventory. Just make sure of course that each person who gets the giveaway has the brochure attached to the freebie. Believe me this works as long as you advertise what is free.
4. Special collectible brochures You can also print special "collectible" brochures. By printing out marketing brochures with very artistic designs or popular people on the cover, you can encourage people to actually collect it as a souvenir.
There are plenty of brochure type prints and even postcard prints that have been done this way and people have come in trying to collect them as mementos of something. Just make sure that the subject image in the brochure cover is indeed popular and you will get people to actually ask for your custom brochures.
5. Coupon style brochures Finally, you can use your color brochures as a coupon tool. You can basically put in a cutout coupon within the color brochure design itself, or you can actually make the whole brochure into the coupon itself. This helps you convince readers to keep your brochures just so that they can have a chance at a discount or freebie from you. (hopefully getting them to read more of the brochure as well) So, try this out as this works extremely well for sales brochures.
Great! Now you know a few advanced marketing tricks for color brochures. These are simple enough to implement so you should have no trouble at all using them. Good Luck!
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