, patience, and persistence. If you talk to salespeople who are veterans at cold calling, they will tell you that over time you develop a sense about what works and what doesn't. After a while, you will hone your skills and become more adept at changing your pitch and approach depending on the caller. People have many different personalities and communication styles which, as a result, mean they make decisions in myriad different ways. By understanding and reacting properly to these differences, you can achieve great success at cold calling.