A Lot Of Thought Makes A Great Logo
The Market Place Expects a Noticeable Logo for Each Firm
. McDonald's "Golden Arches" logo and Nike's "Swoosh" logo are quickly recognized by consumers of all ages. Even as early as in our childhood we start recognizing various company logos.
A mother claims that when her first born son was only around three years of age, he already could recognize a certain brand of truck driving down the street as a result of its logo. Some people even wear clothing with product and company logos, and some furniture and home decor have logos on them to display.
Not simply intended for use by the country's biggest companies, logos offer a great means of brand recognition. Smaller companies can also efficiently utilize a company logo to build up brand recognition with people in the locale.
The brand can be included on everything from business cards, to coupons, to a website, an ad in the telephone book, or even on a sign on your truck.
Developing the perfect logo is a challenge as it is so important to your company. References on the Internet go into a few simple errors as far as logos are concerned.
The first mistake most people make is using clip-art to create a homemade logo. Too many people can identify basic clip art designs. You should be especially careful to avoid using any art that would make someone think of another company.
Such an image will make your organization come across as unprofessional and my reduce your potential customer's faith and confidence in your product or service.
Another widely made mistake is the attempt to make a logo out of only text. The whole point of a logo is to be memorable, and identifiable and text only logos such as monograms, which aren't visually stimulating, are not going to be overly effective in this endeavor.
There are a couple of companies that have manged to use a text only logo and have had great success with doing so, however, this would not be an easy task and is very difficult to do.
On the other hand, you should be very careful not to make your logo terribly complex. For instance, special effects and photos can bring too much emphasis to your logo.
Your logo should be recognizable in black and white as well as color. For more effective use in the yellow pages or a newspaper, a black and white logo is usually preferable, as it turns out. Color logos will be copied and faxed as well, whether you know it or not.
The fax copy will be black and white, therefore you want your logo to continue to look good in this color.
It is sometimes recommended that a professional design the logo so you can avoid all these mistakes and make your logo memorable. In 2000, there was a sweepstakes game that had a very innovative graphic designer as part of the team, and they developed their logo for them.
The logo created by that designer had all of the right criteria, and it was simple, enjoyable and people remembered it. It also transferred well into black and white from its original red and green.
The team was very fortunate to have included a graphic designer as part of the organization. Consider yourself blessed, if you know a graphic designer and call him a friend.
When designing the logo, though, a search for a graphic designer may be in order. You can find graphic designer everywhere. All you have to do is Google the term 'logo', then you will see what I'm talking about.
There is one website columnist who suggests you don't settle for the first several companies right away. Do some research and look at several companies to see if they meet the criteria and can get the job done.
You should also take into account how well they work with their customers in cases like refunds, tech support, as well as things like what kind of formats they offer their files, and how much opportunity they give you to revise your logo.
It is also convenient to choose a marketing consultant or graphic designer based on locality; it is easier to meet in person and the product doesn't have far to travel. Your logo is an investment in the future of your business.
You don't want potential clients to question whether they should work with you or purchase your product on the basis of a poorly developed logo. Being able to flow with the firm's mission, provide the appropriate image that you want, and is memorable are key ingredients that you want to accomplish as you put your money into the important logo.
by: John Chambers
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