A Major Fail In Digital Marketing Presence And Web Design Are You Guilty

Are you doing everything you possibly can to take advantage of digital marketing opportunities

? Is your web design supporting those efforts? Unfortunately, it seems a lot of small and medium businesses arent. Why? Everywhere you turn, integrating various forms of digital marketing is talked about, touted, practically shouted from the rooftops. However, a recent study shows many SMBs just arent getting the message.

Bad grades

VSplash analyzed over 1 million websites and unearthed some startling findings. Many companies werent leading consumers through the buying cycle with clarity, access, or full presentation of their marketing message.

* Only a little more than 19% of SMB websites provide a link from their site to Facebook, with even fewer linking out to Twitter or LinkedIn.

* More than 93% of SMB websites are not mobile compatible and wont render successfully on mobile devices or smartphones.

* Roughly 60% were missing either a local or toll-free number on their home page.

* Nearly 75% failed to have an email link on their homepage.

* More than 65 lack a form for consumers to fill out to request information.

So why is there such a disconnection between consumer digital platform and digital marketing solution use, and what these companies are offering? Perhaps they are unaware of consumer needs and behaviors.

Lessons learned

If youre going to have a website, design it for the consumer, not for you. That doesnt mean clutter it up with everything under the sun. Do think about the consumer and what they need, the time they want to spend, and how hard theyre willing to look for things. Also take into account that its highly likely they may be on mobile devices.

* Make your site mobile friendly

* Include all contact information theres nothing worse than a company that doesnt seem to want to hear from you

* Offer an option for asking questions, or providing reviews

Dont make the mistake of thinking that once theyve found your site, they wont need to access your social media. Use it as part of the cycle. Once they have a successful visit, get them involved with you socially. Thats how you get the shares, the loyalty, and the continued interaction to build.

Is your web design up to speed, and does it include all the elements your potential customers are looking for? Do you know how to successfully link it to social media and then utilize those channels to your advantage? Contact us and we can discuss how to integrate all the necessary options and make your digital marketing work for you and your customers.

by: avaxseo

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