A New Strategy For Conventions: Stay Close To Home With Portable Trade Show Displays

A New Strategy For Conventions: Stay Close To Home With Portable Trade Show Displays

One of the biggest barriers stopping many companies from attending conventions is the high cost of shipping a unit to the venue and paying travel costs for the staff. While these expenses can be high, they're often offset by the value gained at the exhibition. However, many people find it difficult to make that leap without proven results for their company. Some companies have found an interesting solution to this seemingly insurmountable dilemma. In essence, they're starting small with their exhibition presence. They focus on portable trade show displays and attend only conventions that are within driving distance, spreading themselves further afield once they are confident in their presentation. As these new successes have come to light, even established companies are looking at investing in a new banner stand to pick up local business and focusing more on local venues.

A Banner Stand Or Micro-Booth Makes Local Travel Easy

Today's convention materials are smaller than ever. The typical banner stand is ideal for car travel because it can be rolled up and put into a hard protective case, stopping it from being crushed by luggage or other random perils. A banner stand is a great example of highly portable trade show displays, a new generation of units which are designed to be transported in cars or as carry-on luggage rather than shipped. They typically pack quite small and have cases that are designed to be more resilient and petite than would otherwise be normal.

As a result, they're a natural choice to be packed into a car and taken to local venues. There are virtually no portable trade show displays that cannot be fit into the back of even a small coupe, and an SUV or minivan can hold everything without issue.

Save On Costs And Hone Your Banner Stand Design

Only exhibiting at local venues has another advantage: it allows you to test out designs on your portable trade show displays without having to pay the price for a full booth. Although you won't see the full impact until you're able to test out the final design in its ultimate large size, you can get a feeling for how certain slogans or marketing concepts will test within your target audience. A banner stand at a local venue will get the same kind of feedback, making it easy to hone your message and launch with confidence when you do decide to travel.

Make Sure To Track Your Metrics!

Surprisingly many companies use a banner stand at a neighborhood exhibition as a way to judge possible ROI from larger events and completely forget to measure their returns. When you use portable trade show displays as a proxy for future large units, you have to look carefully at what they bring in. Keep in mind that a smaller-than-expected return might reflect some aspect of your banner stand or portable trade show displays that needs polishing, rather than an unsuitability for conventions in general. Keep honing your technique and measuring the results, and you'll be able to benefit from that experience if you do decide to place your portable trade show displays at national exhibitions.

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