For an accountant, having an effective marketing plan can be what opens many doors of opportunity
. To create a marketing plan and follow that plan will greatly increase the odds of your success. Using the right methods can enrich your reputation, add to your bottom line, and also add clientele to your base. Below are some good marketing strategies that accountants can use to help them accomplish their marketing goals.
Reputation Strategy When clients or customers connect your name as having extensive accounting knowledge and expertise, they are going to be seeking you out. There are ways to promote your name and reputation. Highlight the areas of your expertise by reaching out to local businesses and giving speeches about yourself and what you do. Look into the options of teaching a class or holding a seminar in which you can help people build their skills to enhance your profile and name. Think of doing some writing. An article about accounting or a book would show that you are an expert in the market and many publishers of magazines and such look for writers in business to talk about accounting ideas.
Referral Marketing Take advantage of the networking you can create for yourself through clients you have now and other business professionals. Be sure when you do receive a referral that you give extraordinary service to that client and other potential clients. If you leave a client unhappy, they probably wont use you as a recommendation. Customer surveys are a great way to see how youre doing. Offer a referral incentive. Maybe a complimentary service if a client refers someone that uses you for business reasons. Try to work with other accountants and always refer each other. Referrals from another business associate are a great way to network.
Internet Marketing Techniques The World Wide Web has opened up huge marketing channels for accountants. Think about a newsletter you can create for your business or have on your website. Give good financial advice and work hard to promote you while youre at it. Social networking sites are great ways to market your services and business as well as mass email promotions to stay in touch with your business clients.
Working hard to market yourself and your business will bring the clients in. Focus on your marketing plan and work to please the client and find all the ways you can to market and grow your business.