A Quick Guide To Promotional Flash Drives

One tool that has seen its use rise considerably over recent years

, in the office and home life, are flash drives. Replacing CDs as the preferred method for storing and transferring data, they can be moved around easily and slotted in to practically any computer in the world.

It is in the professional world that they first came to the fore of course, and it is here that they still remain most heavily used. For storing complex spreadsheets, multi level presentations, or simply basic text documents, there are few office workers that have not used them at least once a week. And it is this that is driving the increase in popularity of using them as a marketing tool.

An instantly cost effective medium to get a company's name and brand out there, using branded flash drives off site will instantly get noticed. A bit of clever soft selling by the worker too, "Can I use my memory stick please?", as it is presented in hand, will ensure that it is noticed.

If giving a presentation, to be able to hand over not just handouts or a copy of the presentation but the entire drive as a corporate gift, allows the possibility that they will continue to use it long after you are done on site. Even if that particular bid is not successful, there is always the chance that giving them the stick will keep your company within the forefront of their memory for future projects.

Moving on again one step further from this, they can be used excellently as Business to Business gifts. At trade shows in particular they are ideal to hand over in a promotional pack. A reasonably sized drive is not expensive; no more so than many other stationary items when you get down to it. Indeed, for this reason, consumer gifts could also be considered.

Internal incentivisation: Getting members of staff fully subscribed to company ideals is known to be good for business, and a great way to do this is through gifts. As such, branded flash drives can play a part; personalizing them to an employees job role, department or so forth too can go a great way to boost productivity.

With so many practicalities to be turned too, flash drives have all of a sudden become so much more than a simple to transfer data. Transferring ideals and presence too is now possible, and that is before you get onto the design itself...

by: Ioannes N Myron

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