Adobe Should Cut Its Iphone Losses And Target Flash At Carriers Market Research Report

The ongoing spat between Apple and Adobe over the formers refusal to support the

latters Flash technology on its iPhone, iPad and iPod Touch devices had us thinking. Telecoms service providers the world over are concerned about the twin challenges of vendor-controlled, vertically-integrated device offerings and their own ability to offer viable, cutting-edge alternatives. With that in mind, they could do worse than to seek an industry-wide partnership with Adobe to use Flash as the basis of their own multi-screen device, development, delivery, and distribution systems. This move would also provide them with the developer leverage to stand its ground against all comers.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

Understanding the Apple-Adobe dispute

War of words obscures real issues

Apple and Adobe are vying for multi-screen ecosystems

Device-centric platforms threaten Adobes wellbeing

Adobe needs to find new supporters

Flash and the service provider opportunity

Adobe and carriers are faced with similar threats

and share similar goals

Which is where Flash comes in

Twelve Flash attributes that merit carrier attention

Flash would help carriers gain developer respect

Possible next steps for Adobe and service providers

List of Tables

Table 1: Apples reasons for not supporting Flash and their relevance for developers

Table 2: Multi-screen platform plans of major MDP vendors and attitudes to Flash

Table 3: Selected membership and support for cross-platform application frameworks (carriers first)

List of Figures

Figure 1: Smartphone platforms market share forecast

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