A Story About World's Top Fashion Brand BURBERRY

A Story About World's Top Fashion Brand BURBERRY

BURBERRY has therefore become the world's top fashion brands. But it also has difficult times. Only the same old business model, no non-innovative products for Burberry in the next 30 years, mediocre performance.

In 1997, the arrival of an American chief executive of Burberry stopped the trend back to save the tide. Her name is Bravo. The industry is quite well known that a strong woman so are old Burberry perk up again.

First, she recruited a wide range worldwide talent. Then up and down her foot effort in the product, the product is the brand to life, not a good product, brand also existed in name only. Throughout Burberry along the way, too masculine areas no longer meet the needs of the current fashion. Thus, the design became a top priority of women's series.

In order to let more people know the original Burberry Outlet has a wealth of feminine products, Rosemary increased marketing efforts, and for fashion, an important means of marketing is to visually display images.

In this way, Rose Mary and Fabian Valencia, David Lehman, promise of cooperation and other famous photographers is to implement specific methods of the idea.

The first set of windbreaker series, shot in Santa Barbara, California, supermodel Kate Moss and Stella Turner Special to join Scottish pastoral style makes this group of photos led to the public of all ages.

Rosemary drastic reforms in the next few years, finally made a huge effective. Burberry now has 150 stores in the world, Burberry coat from the grid has also been extended to all levels: small accessories, housewares, children's clothing, or even a dog fashion. Burberry, the old brand once again flashed their brilliance, from a traditional manufacturer to coat with the Dior, Chanel par super brand.

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