A Wider Perspective On Sms Marketing

SMS marketing is catching up fast with the marketers for both small and medium sized businesses

. Before getting on to launch a SMS marketing campaign, it is important to understand the nuances of it which include bulk texting, SMS short codes and SMS solutions. The latest mobile phones have now become something more than a mere tool of communication with a number of value added services. In todays world more and more people are using mobile phones and looking at this scenario, SMS marketing becomes more apt. Bulk texting is one such application of mobile marketing which allows the company send same message to multiple receiver at one go. This cuts down the hassle of typing the same message again and again. In todays time, the ratio of mobile phone users is more than the people accessing internet or people reading newspaper or watching television. This revolutionary fact offer great SMS solutions to the marketers to reach out to the wider audience.

Smart marketing professionals and experts have come up with extremely powerful channel to promote products and services and thats called SMS marketing. With the advent of the new feature of bulk texting, it has become easier for the marketers to send one message to multiple users simultaneously. These days SMS text messaging is becoming popular with the companies that want to reach out to the wider set of people and to make it happen in a much smoother manner, SMS short codes can be used which is a kind of short telephone number. This form of marketing has attracted most of the marketers as it is considered as the most convenient and cost-effective way of advertising. Through variety of SMS solutions as part of SMS marketing, reaching a wide customer base in one go is made possible.

The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.

by: Srinivas Sakhare

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