A few tips to increase the conversion rate on your e-mail marketing campaigns

A few tips to increase the conversion rate on your e-mail marketing campaigns

E-Mail marketing is a fantastic strategy for securing repeat business for your online ventures. As you are most likely well aware, it's seven times more expensive to attract a new customer than it is to retain an existing one e-mail marketing provides webmasters with the opportunity to harness every visit made to their site into a potential sale. E-Mail marketing is often best done when in conjunction with some form of free offer, many web marketers choose to promote a free e-book alongside in order to entice visitors to sign up to their lists. Once they have the user's e-mail address they are then put in a position to be able to send additional mailings to the user and potentially sell products or services.

One of the best ways to increase the conversion rate of your e-mails is to personalise them as much as possible. Many e-mail marketing software solutions fall a step too short of customisation and as such it's important to look for a provider that will be able to give you complete control over the look, presentation and feel of your e-mail campaigns. It should be simple to segment users into specific categories e.g. "first time user" or "user who has already made a purchase". This will allow you to refine your targeting strategies and apply your campaigns to a more targeted niche of subscribers on your list.

Another great way to improve the conversion rate of your e-mail campaigns is to include an option to forward the e-mail on in every e-mail you send to one of your subscribers. This option should generally be placed near the top of the e-mail and emphasised in such a way as to make it one of the first things a user sees whenever they open up the e-mail. Say, for instance, you sent your e-mail onto 1,000 subscribers, and 10% of those subscribers decided to send your e-mail on to one of their colleagues or friends. If you make $50 per sale at a conversion rate of 10%, then this one inclusion has just made you an additional $500.

POST COMMENT

How to get more people to sign up to your e-mail marketing campaigns How to create more involvement in your website through e-mail marketing campaigns A few tips you can implement to avoid losing subscribers on your e-mail marketing campaigns How To Avoid That Affiliate Marketing Scam:Legitimate or NO Iron ore prices are soaring steel prices drastically shrinking profits - the price of iron ore, ore mining - iron and steel industry Learning Profitable Forex - What Two Indicators Should the Best Forex Systems Provide You? How To Make Profit With Online Auction Sites? How To - Penis Male Enlargement Scams To Avoid! Powerful OTC Micro Cap Stocks Moving Markets at the Close SNEY, ACTC, LFBG, DGRI, NSCT Liu Vapor Cloud Within The Strategic Alliance To Seize The Asean Free Trade Area Of The Market Cartoon Express Scam Acne No More Review - Is Mike Walden's Acne No More A Scam? Bank Ban Credit Card Payment Transaction Profitable Treasure Is The Main Cause - Alipay, China