AT&T Wholesale Market Research Report

AT&T's wholesale group focuses on its traditional carrier-to-carrier business because that generates the bulk of its wholesale revenues

. A relatively small sales team pursues and nurtures opportunities created by emerging wholesale intermediaries represented by Web 2.0 and other enterprises that use the telecoms infrastructure for product development, sales, and customer support. Ovum believes this nascent customer group represents the driving force for future wholesale revenue growth. AT&T must foster the organizational and strategic flexibility to shift its focus as these intermediaries grow.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

External conditions

Competitive environment

Customer segmentation

Changing demand

Serving non-telco intermediaries

Potential partners and customers

Holding the value proposition

Regulatory environment

Customer demand

What customers want

Foundation and future demand

Strategy

Strategic objectives

Strategy implementation

Network strategy

Customer service strategy

Products and services

Product/service strategy

Service delivery

Company information

Business focus

Company size and organization

Financial highlights

List of Figures

Figure 1: AT&T's global wholesale services offerings

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AT&T Wholesale Market Research Report

By: Visionshopsters

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