Aarkstore Enterprise - Britain Shops: Music & Video 2010-aarkstore Enterprise Market Research

How Britain Shops: Music & Video 2010

How Britain Shops: Music & Video 2010

Table of Contents :

Overview 1

Introduction 1

Summary 1

Executive Summary 2

KEY FINDINGS 2

RETAILER HIGHLIGHTS 4

Profile of Sector Shoppers 17

Music & video shoppers dropped back in 2010 17

Penetration of Music & Video shoppers 22

Younger, AB shoppers dominate music & video 22

Retailer Usage 24

HMV continues to lead considerably 24

Main User Share by Region 28

HMV dominates 28

Conversion Rates 29

Online customers shop around the most 29

Shopping Around 32

Play.com users shop around the most 33

LOYALTY 35

Loyalty has risen again 35

DRIVERS OF LOYALTY/DISLOYALTY 39

Range in the lead 39

Amazon 47

Amazon has benefited from the increased trend for online shopping 47

Visitors 48

Main users 50

Conversion rates 52

Loyalty 54

Competitors 58

Asda/George 60

Loyalty remains an issue 60

Visitors 62

Main users 64

Conversion rates 66

Loyalty 68

Competitors 72

HMV 74

HMV has become more authoritative 74

Visitors 75

Main users 77

Conversion rates 79

Loyalty 81

Competitors 85

iTunes 87

The popularity of MP3 devices has driven iTunes' success 87

Visitors 88

Main users 90

Conversion rates 92

Loyalty 94

Competitors 98

Morrison 100

Loyalty remains low 100

Visitors 101

Main users 103

Conversion rates 105

Loyalty 107

Competitors 111

Play.com 113

Play.com uses its low price stance 113

Visitors 114

Main users 116

. 117

Conversion rates 118

Loyalty 120

Competitors 124

Tesco 126

Tesco's focus on its non-food offering has been positive, but competition is increasing 126

Visitors 127

Main users 129

Conversion rates 131

Loyalty 133

Competitors 137

Methodology 139

Basic methodology 139

Detailed methodology 141

Disclaimer 143

TABLE OF FIGURES

Figure 1: Music & video share of shoppers, 2006""2010 17

Figure 2: Profile of music & video shoppers (%), by gender, 2006""2010 19

Figure 3: Profile of music & video shoppers (%), by age bracket, 2006""2010 20

Figure 4: Profile of music & video shoppers (%), by socioeconomic class, 2006""2010 21

Figure 5: Percentage of consumers that shop for music & video, by demographics, 2010 22

Figure 6: Percentage of consumers that shop for music & video, by TV region, 2010 23

Figure 7: Concentration of main user share of top five retailers in 2008 25

Figure 8: Concentration of main user share of top five retailers in 2009 26

Figure 9: Concentration of main user share of top five retailers in 2010 27

Figure 10: Average rate of conversion from visitor to main user (%), 2006""2010 29

Figure 11: Rate of conversion from visitors to main users (%), by retailer, 2010 31

Figure 12: Average number of other stores used, by retailer, 2010 33

Figure 13: Average number of other stores used, 2006""2010 34

Figure 14: Percentage of music & video shoppers that are loyal to their main store, 2006""2010 35

Figure 15: Percentage of music & video shoppers that are loyal to their main store, by demographic group, 2010 35

Figure 16: Percentage of music & video shoppers that are loyal to their main store, by retailer, 2010 37

Figure 17: Annual percentage point change in loyalty rates, by retailer, 2010 38

Figure 18: Percentage of loyal main users identifying drivers of loyalty, 2006""2010 39

Figure 19: Visitor share, 2006""2010 48

Figure 20: Visitor share, by demographic group, 2010 48

Figure 21: Main user share, 2006""2010 50

Figure 22: Main user share, by demographic group, 2010 51

Figure 23: Conversion rates, 2006""2010 52

Figure 24: Conversion rates, by demographic group, 2010 53

Figure 25: Loyalty, 2006""2010 54

Figure 26: Loyalty, by demographics, 2010 54

Figure 27: Preference stores, 2010 57

Figure 28: Shopping around, 2010 58

Figure 29: Visitor share, 2006""2010 62

Figure 30: Visitor share, by demographic group, 2010 63

Figure 31: Main user share, 2006""2010 64

Figure 32: Main user share, by demographic group, 2010 64

Figure 33: Conversion rates, 2006""2010 66

Figure 34: Conversion rates, by demographic group, 2010 67

Figure 35: Loyalty, 2006""2010 68

Figure 36: Loyalty, by demographics, 2010 69

Figure 37: Preference stores, 2010 71

Figure 38: Shopping around, 2010 72

Figure 39: Visitor share, 2006""2010 75

Figure 40: Visitor share, by demographic group, 2010 76

Figure 41: Main user share, 2006""2010 77

Figure 42: Main user share, by demographic group, 2010 78

Figure 43: Conversion rates, 2006""2010 79

Figure 44: Conversion rates, by demographic group, 2010 80

Figure 45: Loyalty, 2006""2010 81

Figure 46: Loyalty, by demographics, 2010 82

Figure 47: Preference stores, 2010 84

Figure 48: Shopping around, 2010 85

Figure 49: Visitor share, 2006""2010 88

Figure 50: Visitor share, by demographic group, 2010 89

Figure 51: Main user share, 2006""2010 90

Figure 52: Main user share, by demographic group, 2010 91

Figure 53: Conversion rates, 2006""2010 92

Figure 54: Conversion rates, by demographic group, 2010 93

Figure 55: Loyalty, 2006""2010 94

Figure 56: Loyalty, by demographics, 2010 95

Figure 57: Preference stores, 2010 97

Figure 58: Shopping around, 2010 98

Figure 59: Visitor share, 2006""2010 101

Figure 60: Visitor share, by demographic group, 2010 102

Figure 61: Main user share, 2006""2010 103

Figure 62: Main user share, by demographic group, 2010 104

Figure 63: Conversion rates, 2006""2010 105

Figure 64: Conversion rates, by demographic group, 2010 106

Figure 65: Loyalty, 2006""2010 107

Figure 66: Loyalty, by demographics, 2010 108

Figure 67: Preference stores, 2010 110

Figure 68: Shopping around, 2010 111

Figure 69: Visitor share, 2006""2010 114

Figure 70: Visitor share, by demographic group, 2010 115

Figure 71: Main user share, 2006""2010 116

Figure 72: Main user share, by demographic group, 2010 117

Figure 73: Conversion rates, 2006""2010 118

Figure 74: Conversion rates, by demographic group, 2010 119

Figure 75: Loyalty, 2006""2010 120

Figure 76: Loyalty, by demographics, 2010 121

Figure 77: Preference stores, 2010 123

Figure 78: Shopping around, 2010 124

Figure 79: Visitor share, 2006""2010 127

Figure 80: Visitor share, by demographic group, 2010 128

Figure 81: Main user share, 2006""2010 129

Figure 82: Main user share, by demographic group, 2010 130

Figure 83: Conversion rates, 2006""2010 131

Figure 84: Conversion rates, by demographic group, 2010 132

Figure 85: Loyalty, 2006""2010 133

Figure 86: Loyalty, by demographics, 2010 133

Figure 87: Preference stores, 2010 136

Figure 88: Shopping around, 2010 137

Figure 89: Sample size by sector 140

TABLE OF TABLES

Table 1: Profile of music & video shoppers, by region, 2010 18

Table 2: Percentage of active music & video shoppers regularly using each retailer, 2006""2010 24

Table 3: Percentage of active music & video shoppers regularly using each retailer, 2006""2010 24

Table 4: Share of active music & video shoppers naming a retailer as their main store, by TV region (%), 2010 28

Table 5: Average rate of conversion from visitor to main user, by region, 2010 30

Table 6: Average number of other stores used, by TV region, 2010 34

Table 7: Percentage of music & video shoppers that are loyal to their main store, by TV region, 2010 36

Table 8: Detailed drivers of loyalty (%), 2010 40

Table 9: Music & video loyalty score, by retailer, 2006""2010 41

Table 10: Music & video loyalty score, by retailer, 2006""2010 42

Table 11: Music & video disloyalty score, by retailer, 2006""2010 43

Table 12: Music & video disloyalty score, by retailer, 2006""2010 44

Table 13: What disloyal users preferred about other music & video stores, 2006""2010 45

Table 14: What disloyal us

For more information, please contact :

http://www.aarkstore.com/reports/How-Britain-Shops-Music-Video-2010-45497.html

by: aarkstore enterprise

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