Aarkstore Enterprise--african-american Market, U.s.,8th Edition,market Research Aggregator

The African-American Market in the U.S., 8th Edition

Table of Contents :

Chapter 1 Executive Summary

Introduction

Background

Overview of the Report

Scope and Methodology

Market Definition

Methodology

Trends and Opportunities

Sense of Empowerment Leads to Greater Optimism among Black Consumers

African Americans Maintain Key Role in Multicultural America

African-American Market Affected by Growing Corporate Focus on Emergence of Multicultural Majority

Social Media Provide New Outlets for Marketing to Black Consumers

Television Continues to Have Strong Payoff for Advertisers

Affluent African Americans Represent Growing Opportunity

Black Shoppers Generate Opportunities for Multiple Retailers

Looking Ahead: Size of the African-American Market in 2010 and Beyond

Black Population Reaches 39 Million

African-American Population Will Approach 42 Million in 2014

Measuring the Size of the African-American Market

African-American Buying Power Will Reach $1.2 Trillion in 2014

Demographic Profile of the African-American Population

Women Play Larger Role in Black Population

Blacks a Major Force in Urban America

South Remains Home to 55% of African Americans

Household Structure Differs

Unemployment Hits Hard in African-American Community

Overview of African-American Shoppers

Black Women More Likely to Be Primary Shopper in Household

African-American Kids Have Major Impact on Their Moms When Shopping

Shopping Trips Cover Multiple Stores

African Americans More Receptive to Advertising

Ads on Public Transit Catch Black Consumers Attention

Incentive Offers Fail to Persuade Black Consumers

Shopping Cart Ads More Likely to Engage Black Shoppers

African Americans Less Likely to Shop Online but Catalog Shopping More Popular

Black Consumers More Likely to Watch TV Shopping Channels

African-American Food Shoppers

Black Shoppers Look for Organic Foods

Home Cooking Less of a Centerpiece

Single Moms Less Interested in Cooking

Fast Food Competes with Home-Cooked Meals

Black Consumers Enjoy Grocery Shopping

Married Black Moms Spend More Time in Supermarkets

African-American Moms Pay More Attention to In-Store Advertising in Supermarkets

Black Shoppers Spend More on Laundry and Cleaning Products

Food Expenditures Analyzed

When Black Shoppers Buy Clothes

Fashion Drives African-American Shoppers, Both Men and Women

Blacks Spend More Than Other Consumers for Apparel

Childrens Clothing Especially Important

Black Shoppers More Likely to Buy Dress Clothes

Black Shoppers in Drug Stores

Black Consumers Place Higher Value on Brand-Name Over-the-Counter Drugs

Black Consumers Less Likely to Buy Over-the-Counter Medications for Routine Aches and Pains

Brand-Name Prescription Drugs More Popular

Vitamins Less Important

Many Differences in Use of Personal-Care Products

Oral Care Products Have High Priority

Black Shoppers Visit Drug Stores More Often

Blacks Less Likely to Redeem Cents-Off Coupons for Drug Products

Black Consumers Allocate More to Personal-Care Products

Shopping for Home Electronics and Home Furnishings

Black Consumers Place High Priority on Home Electronics

Multiple Televisions More Common in Black Households

More African Americans Plan to Buy MP3 Players

Four in Five Black Households Own Computer

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by: Aarkstore Enterprise

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