Aarkstore Enterprise-reformatting News And Magazine Media:pay-walls, Application Stores, And Tablets

Reformatting news and magazine media: pay-walls

, application stores, and tablets

http://www.aarkstore.com/reports/Reformatting-news-and-magazine-media-pay-walls-application-stores-and-tablets-48273.html

Table of Contents :

Executive summary

In a nutshell

Ovum view

Outlook and exploitation strategies for an industry in transition

Key messages

Market context

Publishing industry in crisis in print and online

Paid circulation is hemorrhaging

Newspapers face a market share challenge online

Display advertising CPM rates are declining

Search and aggregation are commoditizing editorial

In an easily searchable knowledge system, the price for information tends to zero

Magazines lag news print but are now facing a structural migration of audience and advertisers to digital

Digital tablet editions are a natural fit for magazine content

The strategic challenges for news and magazine holdings

Business focus

State-of-the-art publisher response strategies

Learning where to build the pay-wall

Niche, differentiated content is most effective behind the pay-wall

Metering the pay-wall

Secondary revenue sources

Aggregation: upstream terms of engagement under a pay-wall strategy

Smartphone apps: product differentiation and distribution strategy

App market has huge growth potential

Dominance of the Apple App Store

Newspaper app case study: The Guardian

iPads, e-books, and digital editions

The digital edition concept is not new but has lacked a market

The iPad installed base will take time to ramp

The iPad media market reality over aspiration

The multi-function, video-capable tablet market and the e-reader market are not comparable

Publisher-controlled retail: value chain control

Publisher-distributed devices

Innovation in print

Driving higher advertising rates and engagement through diversification into video and casual gaming

Technology focus

Integrated operations and pay-wall solutions

Operational integration of digital and print infrastructure

Competitive landscape for pay-wall technology platform solutions

Business challenges for vendors looking to enter the publishing market

Solutions from within the media ecosystem

WSJ.com Mosaic

Journalism Online

Google

Yahoo

Solutions from outside the media ecosystem

Microsoft

Oracle

IBM

Streamlining the production workflow and integrated analytics

Omniture

Metadata generation and management

Adobe Flash Platform

Adobe Packager

The threat to Adobe: HTML5

Recommendations

Recommendations for news and magazine publishers

Tablet revenues will not be enough they must be one aspect of a multi-platform strategy

Publishers define their target position in the digital value chain and structure their operating model accordingly

Recommendations for vendors

Appendix

Glossary

Methodology

Further reading

Authors

Ovum consulting

List of Tables

Table 1: Acronym definitions

List of Figures

Figure 1: US national & local newspaper advertising revenues: 1995 to 2009

Figure 2: US daily average circulation for all national and regional newspapers: 1995 to 2009

Figure 3: UK daily average circulation for all national dailies: 2001 to 2010

Figure 4: Online US newspaper audiences: 2004 to 2009

Figure 5: Newspapers market share crisis: dwell time on all US news domains versus top web destinations

Figure 6: Forecast total free and paid packaged media application downloads and revenues: 2008 to 2014

Figure 7: Free versus paid application downloads and average monthly spend on applications

Figure 8: Ovum estimates for tablet sales, including iPad: 2010 and 2011

Figure 9: Gross application retail value of iPad and tablet market (excluding iBook store and iTunes): 20102011

Figure 10: Worldwide eBook reader installed base: 2010 to 2011

Figure 11: Publisher operational strategy: digital innovation to transformation

For more information please visit :

http://www.aarkstore.com/reports/Reformatting-news-and-magazine-media-pay-walls-application-stores-and-tablets-48273.html

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

Website : http://www.aarkstore.com

Blog: http://blogs.aarkstore.com/

Follow us on twitter: http://twitter.com/aarkstoredotcom

by: Aarkstore Enterprise

POST COMMENT

Bespoke Applications – What's The Benefit of Using Them? Different Applications Of 16gb Micro Sd Sd Card And Its Applications Sd Card Applications Web Based Applications As Your Performance Enhancer Applications Of Engraving Machinery Cloud Computing Popularity - Efficient Application Platform A Green Card Attorney Can Help You Understand Which Green Card Application Is Right For You Application Development With Cherrypy Caller Lookup Application Adaffix Crosses The Big Pond How to organize a green card application US Citizenship application-the quintessential details and conditions Chinese Photovoltaic Glass Industry Classification and Applications