About our free Internet marketing as a strategy frequently used on the net

About our free Internet marketing as a strategy frequently used on the net

Who knows how to seek, in effect, the Internet allows you to find huge amounts of information and digital products for free. If the Internet can mean to some a dream of sharing all the knowledge and tools available, it's really a beautiful utopia. There are of course all kinds of Internet content delivered by people who do this for altruistic reasons, from taste, selflessly, but it is increasingly rare. Everyone understood that there was a way to amortize the costs of a website or blog by placing a few advertisements and even make a small income.

However, when we want to launch his Internet activity, although costs are relatively small in terms of equipment and network access, he must face the facts: up his project, begin to draw income and improve their lifestyle through the Internet is the first work, a lot of work ... and investments in tools and quality training.

Unfortunately, many are those who believe in using only free resources, they will move just as quickly by investing in good tools. It is a mistake commonly made when it starts, it is a waste of time.

Remember that all human activity on the Internet at a cost: if not directly by the money spent is at least by the time someone who worked to achieve something. From this point of view, the Internet is no different from the physical world.

Consider also that if something is offered free, is because "someone" pay "somewhere". Most of the time, and that goes for any type of media, what you offer free or low cost is paid for by advertising. Try to imagine for one moment that really should cost access to your TV stations or radio if they were not financed largely through advertising ...

Another example: when I hear that in France the medical care is free, nothing is further from the truth, is not it? We are treated and returned because we all pay for this to happen. So be very careful when we say that something is free because in reality it is not, not really.

Regarding trade, if we can admit that we must "give to get, in general, behind a free offer it is a marketing strategy. It is true that nobody can resist the idea of getting something for nothing and even less so that something of value. On the Internet, a free offer, investment is often a contractor to build its base of prospects and potential future customers, but it is indeed a first step in the relationship with potential customers which should lead to secure sales with the best conversion rates possible.

Most sites also shall use this tactic to attract many subscribers with a first level of free subscription, which then allows to get them to subscribe at a subscription fee for content, products , services of superior quality.

Since the development by some marketers Anglo-Saxon renowned art super launches, virtually no product (current service) is launched today without that valuable content is delivered free of charge, a specific content to give an idea of the quality of what will be proposed later in the sales process. This is also very similar to an offer of free samples to test the quality of a product.

Always following the Anglo-Saxon, we have seen emerge in recent years the phenomenon of giveaways (gift or fairs) which is a proven way to quickly build a massive list of prospects through the offering of a gift. This system works through the effects of consolidation and ground, that being said, the quality of gifts is often quite poor, so that there should still think twice before enrolling for the masses everywhere free products that will accumulate and that we probably will not.

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