Accelerate Innovation Programs: Leveraging Enterprise Collaboration And Social Tools

Remember the Suggestion Box ? It wasa platform where we could voice and share our ideas and creative inputs

. The words voice and share is of utmost importance when it comes to idea sharing. We have shifted from the physical suggestion boxes to innovative web tools that collate ideas from employees and customers round the globe. Today enterprises from LG Electronics to U.S. Transportation Safety Authority use the web for ideation to improve their products and business.

Idea management thus has taken center stage and is crucial for organizations aiming to attain a competitive edge over others. Furthermore, the collaboration landscape too is no more about teams working in silos to fulfill specific goals and objectives. It is expanding across enterprises fostering partnership and team work amidst employees, who might have worked single handedly before. The main reason behind this shift is, to positively encourage a company to forsake itsneed to know approach and adopt a need to share culture. This promotes free flow of information and communication amongst employees.

Crowd sourcing as an Enterprise Collaboration Tool

Today enterprise collaboration has adopted a people-centric approach thatbrings together various business units and functional areas to work together. It aims to connect influential people, the audience at large and organizations through technologies to generate ideas and to derive maximum benefit out of it. Crowd sourcing is considered as a next generation enterprise collaboration tool. The term might appear a jargon at first, but it is an essential part of enterprise innovation programs today. The central idea here is to tap into the collective intelligence of masses for completing business agendas, which otherwise could have been done through outsourcing or by the company itself. The process enables managers to increase their talent pool size and gain deeper insights intothe customer mind set.

You can reap the above mentioned benefits by investing in innovative idea management solutions. These solutions offer anappropriate platform to bring in all concerned members of your organization and motivate them to work ona given situation proactively. This ideation platform is similar to crowdsourcing software that enables you to attain greater transparency, quicker updates and viable solutions. Other benefits that an idea management tool offers are:-

Process improvements

New competitive services and products

Enhanced decision making and enterprise collaboration in a team

Competitive edge over other market players

Improved brand loyalty and value

Spot new areas of expansion and hidden talent within an organization

Social Media and Innovation Programs Innovation programs and ideation is incomplete if not extended to the social media realm. The choice is a simple one. If you want your customers to come up with ideas, suggestions and other creative contributions, they you have to be tapped fromwhere they are. Majority of them are onTwitter, Facebook and other social networking platforms. It helps you to accelerate your innovation programs by publishing wikis, blogs and articles, requesting for public feedback on fresh content and many more. Furthermore, networking socially on a regular basis gives you anidea as to what is working or not working for your brand.

by: Gladeyas

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