Accepting Credit Cards - How It Affects You And Your Potential Customer

Bringing your business to the Internet means you believe in the potential behind e-commerce

. Part of realizing that potential as an online businessman is, of course, accepting credit cards. There is no doubt that when you accept credit cards, you will be making more sales than if you had to rely on bank transfers, checks or even personal payments. After all, the main advantage of online commerce is convenience. If customers cannot enjoy that convenience in full, you could be losing out on those valuable sales.

When people shop online, remember, it is because they are expecting two things to happen in one sitting. First, they want to purchase what they desire without physically going at the store. Second, they want to be able to close the deal right away with a payment. These are the twin benefits online shoppers expect from an online store. They're not going to take it with a smile if you had to make them rise from their seats to do the second one. And most likely, you wont be taking that sale either.

Besides, if you're selling something online, an opportunity to catch people's impulse to buy is not something you could afford to miss. Thats if you really would like to get that website to work. Of course, you can only do this by accepting credit card payments through a merchant account. The moment your customers find out that you don't accept credit cards, that impulse would surely be gone faster than it would take to convince them that you're worth mailing a check to or even seeing to make a personal payment. Short-term or long-term, whichever scenario clearly doesnt go well with the essence of e-commerce so you most likely cannot even expect your website to make a difference on your sales this way.

A lot of reasons why people are uncertain to get a merchant account and start accepting to credit cards, the most regular being fees. But fees are natural since accepting credit cards will entail the services of a merchant bank or account provider and a payment processor. The entire system works with teams from the merchant to the credit card company to the payment processing company to the merchant bank and back again. Meaning, everyone needs to be paid to get this cycle to work. Therefore, fees will have to be settled. The fees are nothing compared to the avenues they open as all successful merchant account holders say. These avenues can also only mean income for businessmen.

As well as payment processors, merchant accounts are considered essential to all e-businessmen. The best way is to study on the different service providers before deciding which one to go with if you are considering accepting credit card.

by: Henry Watts

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