Acquiring A Viable Network Marketing Email Lead List

As many a network marketer has learned, you can have a great product to sell and

a fantastic web site that makes ordering easy, but if you dont reach the right consumers your efforts will go nowhere. This is where acquiring a solid email lead list is key to your success. The good news is that you can use more than one strategy to create and grow the list over time and increase your chances of reaching the right customers.

Buying Leads

One approach involves purchasing a networking marketing email lead list from a supplier. The supplier can be an MLM company or even an independent research company that specializes in lists aimed at certain consumer markets. This approach has great potential but can also have some drawbacks.

One of the factors you need to look at very closely is how the list was created in the first place. Find out if it is being marketed as a qualified or unqualified list of email addresses. A qualified list is one in which each address has been verified as active. In addition, the addresses are on the list because the consumer has indicated an interest in receiving product information by email. The best lists will go one step further and ensure the listing only includes consumers who are interested in receiving information about products like yours.

With an unqualified list, the email addresses may or may not be active. In addition, there are no guarantees that any of the consumers you contact will have any interest in your product line. Using a list of this type is very similar to the old sales technique of cold calling and is less likely to result in closing any sales. While unqualified lists may be less expensive, they are also likely to generate a lower amount of revenue.

Creating Your Own List

Another approach is to use online resources to build your own network marketing email lead list. Start with creating a signup page that is housed on your business website. Make sure the page allows interested consumers to enter the data you need to build a proper list. At a minimum, you want to collect first names and email addresses. This will make it easier to customize the emails for a campaign. It wouldnt hurt to also add a comments section if you offer multiple products, since the customer could indicate he or she has a special interest in certain goods offered on your site.

Once you have the signup page up and running, you need to get the word out. Write a short announcement about the page on your blog and include a link so readers can get to the page with ease. You also want to publicize the signup page on the social networking sites where you have pages or groups established. Dont forget to hit the online classified sites and any forums you regularly participate in and promote the link. With a little time and effort, youll begin to see more traffic to the page and have a healthy email lead list.

The Hybrid Approach

There is no reason you can use both strategies to build your network marketing email lead list. By all means buy a qualified lead list from a reputable provider. Use that list as the foundation for your email campaigns. At the same time, create the signup page on your website and advertise the page across the Internet. Between the two approaches, you will be able to grow the list, update it when necessary, and increase your opportunities to make a lot of money.

by: BrianGarvin

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