Social media is growing day by day and has vast appeal
. This is the reason why companies are spending huge amount in advertising through these channels. This not just another means of direct contact with the consumers but it is the continued means of contact. This has made the bonding between the two much stronger and the companies also get the fair idea about their customers and their feedback regarding the product too. There are many functions of social media and these enable companies to reach to more customers.
Big companies use digital marketing strategies and there are certain noticeable trends that have evolved in recent times. Outsourcing is the recent trend that has evolved in advertising. In this, big companies outsource their marketing to advertising companies, this makes advertising and managing it, easier. Social media agency takes the responsibility of coordinating and extracting relevant information from various departments. Small firms go for in house advertising where people of each department coordinate and collect information and then give it to the advertising medium. Social media personals then use this information for advertising.
Social media has a wide network and so it makes the product reach maximum viewers. The share and like options help in increasing the visibility of the product service or the company. The strategies adopted by the social networking sites including Facebook, Twitter and others include highlighting the products on the pages and conducting surveys regarding the products. All these are ways to promote a company and its products.
Social networking sites are coming up as the most powerful tool for creating awareness and many social issues are being promoted through them. These are frequently used to create awareness and to promote social causes which are personal or collective in nature. Government agencies are still to use these as the official medium for promoting a cause or sharing information but others are widely using this platform. Besides this, companies do not hesitate to incur heavy prices on advertisement now. Social networking sites are being paid huge sums so that the company gets maximum advertisement and wide reach. These sites also do the needful and the products are displayed on all pages. There are business pages also which are created on these sites and users are requested to visit and like the same. Social Networking sites have become the biggest platform for advertising a product as they have children to aged people as their members and so have the capacity to influence one and all.