Ad Swapping For List Building And Traffic Generation

The simple technique of ad swapping is a great way to generate fast traffic to your web site

, build you subscriber list rapidly, forge relationships with fellow marketers and make more sales. It is easy too. But a sensible approach is needed so both parties benefit. Now let us take a look at the anatomy of a successful ad swap.

The concept is simple. You make an arrangement with a fellow list owner that you email your list with their advert and they email their list with your advert. In my experience this works extremely well if instead of trying to sell you use the opportunity to attract visitors to your web site by giving them a reason to visit for example to download a free report you have written and get the visitors attracted by your advert to sign up for you mailing list in order to get the freebie.

It is likely that your ad swap partner will use the same tactic. The result being that if you write a compelling subject line and give a strong call to action in your ad copy you will generate a lot of visitors to your web site and gain new subscribers which you can follow up with, make sales to and similar.

Another powerful benefit is that the more people you work with the more traffic youll get and you will also build up a relationship with like-minded list owners who you can work with again and again for mutual benefit. For example you can cross-promote each others products and services using the combined leverage of your combined and ever-growing lists.

Finding the right people to arrange your ad swaps with is the tricky part to begin with. Look for other web site owners who operate in your area of expertise without them being in direct competition. Shoot them an email to introduce yourself and explore if they would be open to the possibility of ad swapping with you and go from there. List size is important. Try to find webmasters with a list of a similar size to your own and you can progress as your list grows.

Make the arrangements with your new partners agree a date and time to send your emails, exchange your ad copy and then stick to the agreed issue time. Let your partners know you have sent their copy and provide statistics if possible. Depending on your autoresponder provider this is straightforward. You will be able to keep a simple track of whether or not the swap has been successful or not by the number of new subscribers you gain.

Then forgive me a cliche simply rinse and repeat. The more you use this technique the more successful you will be. Traffic to your site will increase as will the size of your list. A true win-win outcome.

by: lexoremman

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