Top 5 List Building Tips

The vast majority of methods for making money online require the use of an email list

. Even with many brick and mortar businesses, if you are not building a list, you are either limiting your business' scalability or, in the case of Internet marketing, you are preventing yourself from ever building a business foundation.

An idea frequently sold to beginners to Internet Marketing, both in the forms of ideas and courses, is that having an email list equates to being able to make hundreds or even thousands of dollars with the sending of a single email. What is far more rarely taught are the factors upon which this ability depends.

Here are the top five list building tips which you must follow in order to build a responsive list:

1.Offer nothing but value and over-deliver in return for their name and email address. The traditional method is to offer a free report or ebook in return for opting in to the list. Don't get me wrong, doing this still works. However, it has become an unfortunate reality that sometimes, people expect more. You'll find many people still offering free ecourses, a report outlining the top few ways to do this or that, but what gets people to happily give up their names and emails is incredible value. If possible, give as much as would be appropriate as an incentive for opting in. Better yet, place a few quality unadvertised bonuses on the download page to instantly build rapport with your new subscriber and to get started on the right foot.

2.Use the right autoresponder service. Two of most well known autoresponder services online are Aweber and GetResponse. For a nominal recurring fee, you get a user-friendly interface to craft your broadcast messages and to manage your subscribers, and the highest email deliverability rates. If you are serious about your online business, don't settle for free autoresponders in order to cut your costs.

3.Be consistent. Try and make your follow up and broadcast messages relevant. As in, if your subscriber opted in to get information on a certain topic, make sure you follow up with similar information or content. Staying relevant will keep your subscribers interested and will therefore cause more of your emails to be opened and read.

4.Be a human being. One thing that frustrates list members to no end occurs when their attempts to contact the list owner go unanswered. When you respond promptly and courteously to emails, you are making a connection with the other person. If your subscribers start talking with you and as they start learning more about you, they will start to trust you and even respect you.

5.Focus on building a relationship with your list, not just building a list. Size matters, but only to a certain extent. It is possible for some people to make a living off of a list of a couple thousand subscribers whereas there are others who make less money with over ten thousand. It is not the right way of thinking to want a big list. The right way of thinking is to think of ways to strengthen your relationship with your list members.

by: Jason James

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