Add Meaning Into Your Marketing by:Janice Jenkins

Do you often market according to a method or system which are thought of and well planned

? Do you market based on real data gathered methodically and systematically? Do you concentrate on results that you can measure and quantify? Or you often fall prey to marketing gimmicks that are made on impulse just because you feel the slowdown in business sales?

Many businesses often find themselves having marketing campaigns such as pamphlet printing or brochure printing that focus on getting instant sales. They tend to concentrate on putting more emphasis on getting their target clients buy their products and not on a lasting relationship with these customers. This then makes us very frustrated when our buyers only purchase from us once and never go back for another. So we go back on relying on marketing gimmicks to attract the attention of potential clients.

Sure, you can attract new clients every time with your fashionable and trendy marketing campaigns. But the thing is, you will not be able to have repeat clients that would mean a steady supply of income for your business. Instead of capitalizing on your benefits to build and encourage stronger relationships with your clients, you lose them because you stop on just the attraction part - you do not work on making your offer stronger so as to keep these first time customers in your business.

The key is to make your marketing campaigns more meaningful such as your pamphlet printing and brochure printing. Give them more value; not just instant magnets that carry your message. Striving for business growth by keeping your clients in your fold is better than having to try to attract new customers every time.

Here is how:

Do not contradict your own campaign. Make sure that everything works according to the game plan. From your in-store display to the staff who answers your calls - all these should be able to carry the brand value you want for your business. Do not let your limited budget make you look unprofessional and unappealing. Think and plan carefully to the minutest detail. Not only should your print collaterals carry your brand image, it should be apparent in everything you have for your business - from the moment your clients read your message in your pamphlet printing or brochure printing, to the time that they actually use your product.

Build relationships with your marketing campaigns. Stop making your campaigns as mere tactics to make a sale. Instead, aim to build relationships with your audience. Engage your target audience with your collaterals. Look for ways to have the trendy media gimmicks help you build lasting bonds to ensure that your business would be at the top of your industry.

Do not get tied with the newest trend. Although they may work right now, trends usually dwindle away when newer ones come out. So do not become fashion rejects. Invest on marketing gimmicks that can promote longer.

Finally, always bear in mind that marketing is a never-ending work. It needs to evolve along with your business. Be sure to keep your marketing campaigns up to date. Revitalize your data and goals every time with the objective of engaging your clients in growing your business.

For comments and inquiries about the article visit:

http://www.printplace.com/printproducts/pamphlets.aspx, http://www.printplace.com/printing/brochure-printing.aspx

About the author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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