Adding A Personal Touch To Sales

Personal branding is a marketing approach where adding a personal touch can increase the perceived value of the product to the customer

. By sharing your understanding of a situation and relating your own personal experience with the customer allows the customer to then connect with you based on mutual principles. This recognition validates that you and the customer both share common values and attach importance to the desired expectations of product. The customer will buy your product because they know you understand the problem and offer a solution as part of your personal branding.

Personal touches help to build a relationship with the customer. In order to become the problem solver, you need to be able to see the problem through the customers eyes. This behavior sends a message to the customer confirming that you value their business. Personally taking the time to call the customer to follow up on your services or products is always appreciated. It is a great time to add further value to the business by offering assistance to enhance the product or service with additional add-ons. Strengthening the relationship is done by tracking the customers experiences and maintaining communications simply by personalizing the services specifically for this customer. They recognize your personal touches and appreciate your efforts adding value to your own personal brand.

It is your personal attention to the customers business that reinforces a long term customer loyalty with continued customer satisfaction. Send the customer a reminder to the customer letting them know that you took the time to sign a business greeting card to say thank you, send a business brochure with a new item they asked about during your last conversation or include them in the companys newsletter, demonstrating your appreciate for their business. Let them be the first to take advantage of an upcoming sale. It sends the customer a message that you thought about them before someone else. These small gestures are all examples of a personal touch that makes you stand out from the crowd.

Keeping your customers informed about changing business trends and new product developments can increase your sales, while adding future value to your customers business. The results of these personal touches are dedicated and faithful customers. These customers are your best forms of advertisement for future business. A satisfied customer will repay you with customer referrals. The best referral is a happy customer; they become your best representative in doing business.

by: Randy Rosler

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