Advanced Ad Server Technology

Advanced Ad Server Technology

Advanced Ad Server Technology

At first, internet ads were simple: a picture (or text) was hardcoded into the website, and when someone clicked on it they would be taken to the advertiser's website. It was simple. Tracking was virtually non-existent.

When advertisers realized that the internet was a very viable medium for advertisement, this technology rapidly evolved into the state where it is today.

Today's ads allow a small piece of code to be placed into the web page's code, and from that code the advertiser can control a wide variety of details.

For example, multiple ads can be rotated. Ads can also be automatically selected based on the content of the website, so that a website about airplanes doesn't show ads about blenders, for example. The idea behind this is that people visiting a website about airplanes will probably be more receptive to targeted ads about airplanes.

Click-through-rates can also be monitored automatically by ad software. This keeps track of how many times a specific ad was shown and how many of those times it was clicked. For example, if an ad was shown 100 times and clicked 10 times, then it has a 10% click-through-rate.

The locations of people who click on the ads can be tracked. For example, where in the country (or in the world) are people who are clicking on specific ads? This data can be collected and analyzed to help develop even more relevant and profitable ads.

To learn more about what is possible with today's ad server technology, please visit this link.

POST COMMENT

VPS or Vps web hosting is actually a technique wherein one particular physical server is partitioned to a variety of virtual servers Now More Benefit to Buy Hosting Offers in Cheap VPS or virtual private servers make reference to the technology where a single server is split up into 2 or even more servers VPS or vps talk about the technology in which a single server is put into 2 or even more servers Hostgator Discount Coupon Code is Provide 1 Cent Web Hosting! Factors to Select Top Discount Web Hosting Cheaper Web Hosting Price With Web Hosting Discount How do i upload my webpages onto a server Web Hosting Offer You Can to Save Money Virtual Private Servers-Advantages & Disadvantages How to request for an invoice for my hosting? What is clustered web hosting and it's use How to add a domain name to the server?